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Marketing imprenditoriale, marketing manageriale e conoscenza di mercato del vertice d'impresa

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  • Simone Guercini

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  • Simone Guercini, 2005. "Marketing imprenditoriale, marketing manageriale e conoscenza di mercato del vertice d'impresa," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2005(1).
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2005-001007
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    Cited by:

    1. Marco Cioppi & Fabio Musso & Elisabetta Savelli, 2014. "Economic Crisis and Smes’ Behavior: An Analysis on the Furniture Sector in Italy," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 4(1), pages 115-126.
    2. repec:but:manage:v:4:y:2014:i:1:p:115-126 is not listed on IDEAS
    3. Gian Luca Gregori & Silvia Cardinali & Meri Travaglini, 2013. "Imprese calzaturiere e competitivit? nel mercato mondiale: il caso di una media luxury brand company," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(3), pages 151-168.
    4. Carmela Tuccillo & Alfonso Siano, 2014. "Il marketing e la comunicazione nelle piccole e medie imprese: uno studio comparativo tra imprese italiane ed inglesi," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(2), pages 103-127.
    5. Tonino Pencarelli & Simone Splendiani & Mauro Dini, 2013. "Marketing e strategie competitive in un settore turbolento: il caso eden viaggi," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(3), pages 107-126.

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