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The effect of sensory properties on non-celiac consumers? willingness to pay for a gluten-free snack

Author

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  • Tiziana de Magistris
  • Wilma Xhakollari
  • Naomi Munoz

Abstract

The aim of our exploratory study is to assess the effects of organoleptic attributes on willingness-to-pay (wtp) values for gluten-free (gf) snacks assessed by non-celiac consumers. This study was undertaken using data from a hypothetical experiment conducted in Spain. We find that non-celiac consumers value the texture of gf snacks and that this is the only attribute to have a significant positive effect on wtp. The descriptive results show that consumers believe that gf products are expensive, but that they do not present secondary effects; they are not considered either a fashion or a fraud. Moreover, the participants followed a healthy diet, which consisted of fruits and vegetables and foods rich in minerals and vitamins.

Suggested Citation

  • Tiziana de Magistris & Wilma Xhakollari & Naomi Munoz, 2015. "The effect of sensory properties on non-celiac consumers? willingness to pay for a gluten-free snack," Economia agro-alimentare, FrancoAngeli Editore, vol. 17(1), pages 107-118.
    • Handle: RePEc:fan:ecaqec:v:html10.3280/ecag2015-001006
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    References listed on IDEAS

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    1. Nicolas Jacquemet & Alexander James & Stéphane Luchini & Jason Shogren, 2011. "Social Psychology and Environmental Economics: A New Look at ex ante Corrections of Biased Preference Evaluation," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 48(3), pages 413-433, March.
    2. Carlsson, Fredrik & Kataria, Mitesh & Krupnick, Alan & Lampi, Elina & Löfgren, Åsa & Qin, Ping & Sterner, Thomas, 2013. "The truth, the whole truth, and nothing but the truth—A multiple country test of an oath script," Journal of Economic Behavior & Organization, Elsevier, vol. 89(C), pages 105-121.
    3. de-Magistris, Tiziana & Pascucci, Stefano, 2014. "The effect of the solemn oath script in hypothetical choice experiment survey: A pilot study," Economics Letters, Elsevier, vol. 123(2), pages 252-255.
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    Cited by:

    1. Vilma Xhakollari & Maurizio Canavari, 2019. "Celiac and non-celiac consumers? experiences when purchasing gluten-free products in Italy," Economia agro-alimentare, FrancoAngeli Editore, vol. 21(1), pages 29-48.

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    More about this item

    JEL classification:

    • C10 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - General
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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