Local Consumers’ Purchase Intention toward Ghanaian Chocolate Brand
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- Wang, Cheng Lu & Li, Dongjin & Barnes, Bradley R. & Ahn, Jongseok, 2012. "Country image, product image and consumer purchase intention: Evidence from an emerging economy," International Business Review, Elsevier, vol. 21(6), pages 1041-1051.
- Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
- Mulangu, Francis & Miranda, Mario & Maiga, Eugenie, 2015. "Is more chocolate bad for poverty? An evaluation of cocoa pricing for Ghana’s industrialization and poverty reduction," AGRODEP working papers 14, International Food Policy Research Institute (IFPRI).
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JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
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