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The Hybrid Airline Model. Generating Quality for Passengers

Author

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  • Bogdan AVRAM

    (“Lucian Blaga†University of Sibiu, Romania)

Abstract

This research aims to investigate the different strategies adopted by the airline companies in adapting to the ongoing changes while developing products and services for passengers in order to increase their yield, load factor and passenger satisfaction. Finding a balance between costs and services quality in the airline industry is a crucial task for every airline wanting to gain a competitive advantage on the market. Also, the rise of the hybrid business operating model has brought up many challenges for airlines as the line between legacy carriers and low-cost carriers is getting thinner in terms of costs and innovative ideas to create a superior product for the passengers.

Suggested Citation

  • Bogdan AVRAM, 2017. "The Hybrid Airline Model. Generating Quality for Passengers," Expert Journal of Business and Management, Sprint Investify, vol. 5(2), pages 149-154.
    • Handle: RePEc:exp:bsness:v:5:y:2017:i:2:p:149-154
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    References listed on IDEAS

    as
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    More about this item

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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