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How Do Enterprises Communicate Their Innovation Strategies? An Assessment and Comparison of Turkish Firms’ Website Statements

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  • A. Orçun SAKARYA

    (Çankaya University, Turkey)

Abstract

Innovation strategy practices primarily aim to sustain competitive advantage and growth via new business models and added value. The goal of this study is to discover the extent of innovation statements communicated to stakeholders by Turkish firms listed in the second top 500 industrial enterprises ranking of Istanbul Chamber of Industry as of 2013 and 2014. To do this, topics closely related to innovation are examined via a comparative analysis of related website contents. The study includes four main parts. The first and second parts review the literature and theoretical background. The third part introduces the methodological framework of the paper including the profile of the firms under consideration and analytical procedures. Content analysis is used to group web-based information related to innovation and other notions. Groups include mission, vision and values, research and development ability, and innovation related topics which statement densities are discussed in the context of motivation for value creation. It has been deduced that the gradual increase in firms’ innovation awareness is also communicated to stakeholders especially in research and the context of development activities’. Finally this paper ends with a conclusion.

Suggested Citation

  • A. Orçun SAKARYA, 2016. "How Do Enterprises Communicate Their Innovation Strategies? An Assessment and Comparison of Turkish Firms’ Website Statements," Expert Journal of Business and Management, Sprint Investify, vol. 4(2), pages 78-86.
    • Handle: RePEc:exp:bsness:v:4:y:2016:i:2:p:78-86
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    References listed on IDEAS

    as
    1. Shu-Hua Chien & Ying-Hueih Chen & Jyh-Jeng Wu, 2013. "Building Online Transaction Trust through a Two-Step Flow of Information Communication," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 16(4), pages 6-20, October.
    2. Harrison, Jeffrey S. & Wicks, Andrew C., 2013. "Stakeholder Theory, Value, and Firm Performance," Business Ethics Quarterly, Cambridge University Press, vol. 23(1), pages 97-124, January.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Innovation; research and development; stakeholder; value;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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