IDEAS home Printed from https://ideas.repec.org/a/eur/ejesjr/199.html
   My bibliography  Save this article

Oriental Cultural Values Depicted in Advertising; with Special Reference to Sri Lankan Context

Author

Listed:
  • Sajitha Lakmali Hewapathirana

    (Department of Mass Media , University of Colombo, Sri Lanka)

  • R.I. Batuwangala

Abstract

Since the terrorist menace that affected the country for over 30 years was eradicated, Sri Lanka entered into an era of rapid social and economic development. In this process, mass media can play a significance role. Therefore a need arises to study the role of Advertising media in the sphere of cultural development. The nature and development of the Sri Lankan advertising culture mostly depends on the form of oriental cultural values. Cultural dimension is an essential factor for understanding advertising environments. It can be defined as a learned system of knowledge, attitudes, behaviors, beliefs and norms, which are shared among a group of people from various nations or cultures. Sufficient emphasis has not yet been paid on the advertising culture, which is a significant component in the concept development and cultural processes of Sri Lanka. The advertising in oriental cultural values settings remains a relatively unexplored area of research across all disciplines, even that of media communications study. Therefore, the authors of this paper attempt to fill this lacuna. This study examines the effect of oriental cultural values for advertising culture in Sri Lanka. This research aims to foster cultivation of Sri Lankan cultural values through the concept development of advertising.

Suggested Citation

  • Sajitha Lakmali Hewapathirana & R.I. Batuwangala, 2018. "Oriental Cultural Values Depicted in Advertising; with Special Reference to Sri Lankan Context," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 4, ejes_v4_i.
    • Handle: RePEc:eur:ejesjr:199
    DOI: 10.26417/ejes.v10i1.p162-166
    as

    Download full text from publisher

    File URL: https://brucol.be/index.php/ejes/article/view/5425
    Download Restriction: no
    File URL: https://brucol.be/files/articles/ejes_v4_i1_18/Hewapathirana.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.26417/ejes.v10i1.p162-166?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Andrés Felipe Álvarez Benítez & Oscar Gonzalo Giraldo Arcila & Blanca Isabel Martínez Peña, 2014. "Emprendimiento, factor clave para el crecimiento económico. Algunos elementos de casos en Colombia y otros estudios," Escenarios: Empresas y Territorio, Institución Universitaria ESUMER, January.
    2. Adele Atkinson & Flore-Anne Messy, 2012. "Measuring Financial Literacy: Results of the OECD / International Network on Financial Education (INFE) Pilot Study," OECD Working Papers on Finance, Insurance and Private Pensions 15, OECD Publishing.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lin, Chien-An & Bates, Timothy C., 2022. "Smart people know how the economy works: Cognitive ability, economic knowledge and financial literacy," Intelligence, Elsevier, vol. 93(C).
    2. Roxana Hatos, 2021. "Graduates On Labour Market In Romania. Precarity Or Resilience?," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 6(2), pages 21-28, September.
    3. József Banyár & Petra Turi, 2019. "The Evolution of the Insurance Consumer Protection Approach in Hungary," Public Finance Quarterly, State Audit Office of Hungary, vol. 64(2), pages 189-207.
    4. Tzora, Vasiliki A. & Philippas, Nikolaos D. & Panos, Georgios A., 2023. "The financial capability of 15-year-olds in Greece," Economics Letters, Elsevier, vol. 225(C).
    5. Yaakov Itach, 2019. "Financial Literacy Level Of High School Students And Its Economic Patterns Reflections," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 15(15 Year 2), pages 518-537.
    6. Gangwar, Rachna & Singh, Ritvik, 2018. "Analyzing Factors Affecting Financial Literacy and its Impact on Investment Behavior among Adults in India," MPRA Paper 89452, University Library of Munich, Germany.
    7. Fujiki, Hiroshi, 2020. "Cash demand and financial literacy: A case study using Japanese survey data," Japan and the World Economy, Elsevier, vol. 54(C).
    8. Ali Coskun & Muhammed Abdullah Sahin & Alperen Zengin, 2019. "Financial Literacy in Turkey: A field study to touch base with the OECD," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 8(3), pages 01-16, May.
    9. Luo, Yu & Peng, Yuchao & Zeng, Lianyun, 2021. "Digital financial capability and entrepreneurial performance," International Review of Economics & Finance, Elsevier, vol. 76(C), pages 55-74.
    10. Marco Nieddu & Lorenzo Pandolfi, 2018. "Cutting Through the Fog: Financial Literacy and the Subjective Value of Financial Assets," CSEF Working Papers 497, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy.
    11. Adrian Galapon & Nelson C. Bool, 2022. "Effects of financial literacy and financial behavior on the financial well-being of teachers in higher education institutions in Region 1, Philippines," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(9), pages 150-157, December.
    12. Erzsabet enemeth & Boglarka Zsoter, 2017. "Personality, Attitude and Behavioural Components of Financial Literacy: A Comparative Analysis," Journal of Economics and Behavioral Studies, AMH International, vol. 9(2), pages 46-57.
    13. Kadoya, Yoshihiko & Khan, Mostafa Saidur Rahim, 2020. "What determines financial literacy in Japan?," Journal of Pension Economics and Finance, Cambridge University Press, vol. 19(3), pages 353-371, July.
    14. Andrej Cupak & Pirmin Fessler & Maria Antoinette Silgoner & Elisabeth Ulbrich, 2018. "Financial literacy in Austria: a survey of recent research results," Monetary Policy & the Economy, Oesterreichische Nationalbank (Austrian Central Bank), issue Q1/18, pages 14-26.
    15. Rajat Deb & Kanchan Kumar Nath & Mukesh Nepal & Sourav Chakraborty & Kiran Sankar Chakraborty, 2021. "Do People Choose Life Insurance for Protection or for Saving?," Metamorphosis: A Journal of Management Research, , vol. 20(1), pages 35-44, June.
    16. Thomas F. Crossley & Tobias Schmidt & Panagiota Tzamourani & Joachim K. Winter, 2021. "Interviewer effects and the measurement of financial literacy," Journal of the Royal Statistical Society Series A, Royal Statistical Society, vol. 184(1), pages 150-178, January.
    17. Julio César Garcia Martinez & Daniela Cruz Delgado & Estela Torres Ramírez, 2024. "Determinantes de la alfabetización financiera de los empleadores en México," Remef - Revista Mexicana de Economía y Finanzas Nueva Época REMEF (The Mexican Journal of Economics and Finance), Instituto Mexicano de Ejecutivos de Finanzas, IMEF, vol. 19(1), pages 1-19, Enero - M.
    18. Zsótér, Boglárka, 2018. "Examining the Financial Literacy of Young Adults – The Correlations of Time Perspective, Financial Well-Being and Delay of Gratification," Public Finance Quarterly, Corvinus University of Budapest, vol. 63(1), pages 39-54.
    19. Giné, Xavier & Mazer, Rafael Keenan, 2022. "Financial (dis-)information: Evidence from a multi-country audit study," Journal of Public Economics, Elsevier, vol. 208(C).
    20. Hiroshi Fujiki, 2019. "Who needs guidance from a financial adviser? Evidence from Japan," Working Papers on Central Bank Communication 011, University of Tokyo, Graduate School of Economics.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eur:ejesjr:199. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Revistia Research and Publishing (email available below). General contact details of provider: https://revistia.com/index.php/ejes .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.