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Media strategies in lobbying process. A literature review on publications in 2000-2018

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  • Markus Mykk�nen
  • Pasi Ikonen

Abstract

This study examines how the media and journalists are used in lobbying processes. To explore the topic a systematic review of the literature in peer-reviewed journals published between January 2000 to June 2018 was undertaken. The findings of this paper indicate that lobbyists and interest groups engage with a plethora of various strategies and systematic methods when influencing or trying to advocate the work of journalists and media organisations. The findings shed the mystery of lobbyists and interest group�s communicative attempts. This study increases the knowledge of the relationships between journalists and lobbyists in lobbying processes. Based on the literature review, the paper presents a categorised model of media influencing strategies in lobbying process.

Suggested Citation

  • Markus Mykk�nen & Pasi Ikonen, 2019. "Media strategies in lobbying process. A literature review on publications in 2000-2018," Academicus International Scientific Journal, Entrepreneurship Training Center Albania, issue 20, pages 34-50, January.
    • Handle: RePEc:etc:journl:y:2019:i:20:p:34-50
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    References listed on IDEAS

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    1. Sobbrio, Francesco, 2011. "Indirect Lobbying and Media Bias," Quarterly Journal of Political Science, now publishers, vol. 6(3–4), pages 235-274, November.
    2. David P. Baron, 2005. "Competing for the Public Through the News Media," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 14(2), pages 339-376, June.
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