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Strategic Communication and Decision-Making Processes: Toward the Communication Oriented Organisation

Author

Listed:
  • Emanuele Invernizzi
  • Stefania Romenti

Abstract

Communication continues to be an increasingly strategic and pervasive component in the processes of governance and management at all levels of a company. This evolution has been made evident by the importance that the communication function has acquired, or is acquiring, inside the organisational structure of companies. Furthermore, this evolution has been made evident by the growth of the role that communication, especially that of communication professionals, plays within the strategic decisional processes of the executive committee and administrative management of a company. Lastly, this evolution has been made evident by the omnipresence of communication within specific company functions especially with its most advanced and innovative forms and instruments. The aim of this article is to bring attention to the evolution of the role of communication at the levels of company administration and management, using the results of the most recent international and national empirical research as well as the considerations emerging from a lively on-going debate in international publications, most markedly within the disciplines of public relations, organisation and management. Finally, using the main results of case studies of four Italian successful companies.

Suggested Citation

  • Emanuele Invernizzi & Stefania Romenti, 2011. "Strategic Communication and Decision-Making Processes: Toward the Communication Oriented Organisation," Academicus International Scientific Journal, Entrepreneurship Training Center Albania, issue 3, pages 12-27, January.
    • Handle: RePEc:etc:journl:y:2011:i:3:p:12-27
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    Cited by:

    1. Debora Scarpato & Gennaro Civero & Vincenzo Rusciano & Marcello Risitano, 2020. "Sustainable strategies and corporate social responsibility in the Italian fisheries companies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2983-2990, November.
    2. Marcello Risitano & Rosaria Romano & Vincenzo Rusciano & Gennaro Civero & Debora Scarpato, 2022. "The impact of sustainability on marketing strategy and business performance: The case of Italian fisheries," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1538-1551, May.
    3. Markus Mykk�nen & Neil Freshwater, 2021. "Typology of think tanks: A comparative study in Finland and Scotland," Academicus International Scientific Journal, Entrepreneurship Training Center Albania, issue 23, pages 72-90, January.
    4. Maria Giovanna Confetto & Alfonso Siano, 2018. "Social Media Content: A Management Framework," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(6), pages 1-84, April.
    5. Francesca Ceruti & Angelo Di Gregorio & Laura Gavinelli, 2016. "What communication for the mining industry? Some critical considerations in the italian context," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2016(1), pages 23-40.

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