Effective Marketing Strategy for Regional Banks
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- Chih-Hsiung Chang & Wu-Hua Chang & Hsiu-Chin Hsieh & Yi-Yu Shih, 2022. "An Alternative to Coping with COVID-19—Knowledge Management Applied to the Banking Industry in Taiwan," JRFM, MDPI, vol. 15(9), pages 1-21, September.
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More about this item
Keywords
Marketing strategy; banking product; client policy; marketing task; loyalty; commercial bank. JEL Classification: G21; M31.;All these keywords.
JEL classification:
- G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
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