Creativity Management Model

Purpose: To demonstrate a model of creativity management based on qualitative research conducted in the creative sector of the West Pomeranian region. Design/Methodology/Approach: The study employs qualitative methods to explore creativity management in companies operating in the creative sector. The proposed model was developed based on an analysis of practices and strategies observed in this sector. Findings: The postulated comprehensive model of creativity management includes four main elements: planning, organizing, motivating, and controlling. Each element is presented as a crucial part of managing creativity effectively. The findings highlight the importance of structured approaches to fostering innovation and adaptability in dynamic markets. Practical Implications: The proposed model provides a framework for organizations aiming to enhance their creative processes and innovation capabilities. It offers practical guidance for implementing creativity management strategies that align with organizational goals and market demands. Originality/Value: This study contributes to the literature by presenting a unique, structured model of creativity management tailored to the creative sector. It addresses the need for systematic approaches to managing employee creativity in a rapidly changing business environment.