The Traditional Culinary Products for the Development of Tourism in the Lublin Region

Purpose: The aim of this article is to examine the impact of traditional culinary products on the development of tourism in the Lublin Region. Design/Methodology/Approach: The research used a diagnostic survey method with a survey technique. An original survey questionnaire was developed. The research was conducted from May to October 2023. The survey was conducted among 925 tourists visiting the Lublin Region. A logistic regression model was used to analyse the statistical data. Findings: The study reveals that the primary reasons for visiting the Lublin Region include cultural events (27.14%), historical monuments (25.84%), and regional cuisine (22.16%). Natural attractions (14.49%) and recreational activities (6.59%) follow, with the least common reasons being other less typical motivations (3.78%). Statistical analysis shows that the development of culinary tourism in the region is significantly influenced by factors such as product advertising, culinary museums, and the organization of culinary festivals and fairs. The quality of traditional culinary products also plays a role, albeit to a lesser extent. Major barriers to the growth of culinary tourism include limited product accessibility, high prices, and insufficient information about the products. Practical Implications: For stakeholders aiming to boost tourism in the Lublin Region, focusing on enhancing and promoting cultural events and historical sites is essential. To develop culinary tourism specifically, efforts should be made to improve product advertising, establish more culinary museums, and organize frequent culinary festivals and fairs. Additionally, addressing barriers such as improving product accessibility, making pricing more competitive, and increasing product awareness can further enhance the region's appeal as a culinary destination. Originality/Value: This study provides a comprehensive analysis of the motivations behind tourism in the Lublin Region and identifies key factors influencing the development of culinary tourism. By highlighting both the drivers and barriers to culinary tourism, the research offers valuable insights for regional planners and tourism developers to formulate strategies that can effectively leverage the region’s cultural and culinary assets to attract more visitors.