Cycling Tourism in Selected Baltic Sea Regions

Purpose: The article characterizes the development of bicycle tourism in Europe and presents examples of best practices found in the Baltic regions. The primary aim of the article is to analyze the significance and development of bicycle tourism in selected Baltic regions. The article attempts to answer the following questions: 1. Which Baltic region has the most developed bicycle tourism? 2. What are the biggest challenges associated with the development of bicycle tourism in the Baltic regions? 3.What are the differences in the quality and coherence of cycling routes in the selected Baltic regions? Design/Methodology/Approach: The research methods applied in the article include a critical literature review, the case study method, and participant observation. The most important sources of data and information include: 1. An analysis of existing data (including reports, strategies, statistical data, and scientific publications) related to the area and subject of the research. 2. Participant observation conducted in locations with high concentrations of tourist activity. Findings: The result of the article is the identification of actions undertaken in selected Baltic states and regions. It highlights that bicycle tourism in the Baltic Sea regions serves as an excellent example of the potential of sustainable tourism to support regional development, build environmental awareness, and promote cultural exchange. Practical Implications: The analysis and evaluation conducted in the article revealed that, thanks to well-developed cycling infrastructure, such as the EuroVelo 10 route, and diverse landscapes—from coastlines to historic cities—these regions are becoming increasingly attractive to eco-conscious travelers. However, a challenge for the development of bicycle tourism in the Baltic Sea regions is the standardization of cycling route travel standards. The main issues include disparities in infrastructure standards between individual countries, an insufficient number of accommodations tailored to the needs of cycling tourists, and the need for better promotion of the region on the international stage. Originality/Value: The topic of bicycle tourism addressed in the article is an important issue for European Union countries.