Communication in Business as a Stimulant for Entrepreneurial Development

Purpose: The aim of this article was to demonstrate the significance of communication and the utilization of business knowledge in entrepreneurial decision-making, impacting success in business. Design/Methodology/Approach: The primary objective of the research was to assess the effectiveness of communication systems within enterprises, including factors determining communication effectiveness in the enterprise. The study was conducted in 2023. A diagnostic survey method was employed, with a questionnaire serving as the research tool, and the survey technique itself. The study was anonymous, with a survey completion time of 15 minutes. The surveyed group consisted of 150 respondents. The study provides a basis for further research in this area, drawing conclusions, and formulating recommendations for both the academic community and business practitioners. In economic practice, this holds pivotal importance for achieving success in business. Findings: The generated insight will allow for an in-depth analysis of key communication issues in business and the identification of factors stimulating entrepreneurial action. Strengthening the validity of such an approach is the pursuit of understanding, processing, and conveying knowledge through which we demonstrate the real effects of work. Business is perceived as a crucial tool for taking key actions responsibly. Practical implications: The article identifies actions influencing entrepreneurial development. Communication here presents a complexity of issues that stimulates reflection. It allows for determining the process of information transmission, determining the quality of the image. Employees in firms possess specific knowledge and tools to skilfully utilize them. Originality/Value: Communication is a sphere of human activity. Good and effective communication is necessary not only for good interpersonal relations but also for successful business. The article identifies new areas of effective communication and illustrates the multifaceted nature of this process.