IDEAS home Printed from https://ideas.repec.org/a/ers/journl/vxxiy2018ispecial2p970-984.html
   My bibliography  Save this article

Identifying Branding Features of Products for Children

Author

Listed:
  • Е.V. Shelepova
  • Samofalov V.I.

Abstract

This article presents the specifics of branding of products for children based on the description of parents’ associations. The key words are ‘child’, ‘children’, parents’ values, brands of products for children, etc. The article studies the frequency and rank of children’s brands awareness, identifying key buyers of children’s products, studying parents’ attitudes to pocket money of children, sizes and methods of their formation. At the same time the article identifies criteria for the selection of baby products, their important properties for parents and qualities, preferred places of purchase, sources of obtaining information on brands of products for children.

Suggested Citation

  • Е.V. Shelepova & Samofalov V.I., 2018. "Identifying Branding Features of Products for Children," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 970-984.
    • Handle: RePEc:ers:journl:v:xxi:y:2018:i:special2:p:970-984
    as

    Download full text from publisher

    File URL: https://www.ersj.eu/journal/1349/download
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Beata Gotwald, 2023. "Implications of Pocket Money on Young Clients’ Shopping Decisions– International Comparison," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 410-420.
    2. Gonçalves, Márcio & Simões, Nuno & Serra, Catarina & Flores-Colen, Inês, 2020. "A review of the challenges posed by the use of vacuum panels in external insulation finishing systems," Applied Energy, Elsevier, vol. 257(C).
    3. Ho, Calvin K. & McAuley, Kimberley B. & Peppley, Brant A., 2019. "Biolubricants through renewable hydrocarbons: A perspective for new opportunities," Renewable and Sustainable Energy Reviews, Elsevier, vol. 113(C), pages 1-1.
    4. Carrillo-Nieves, Danay & Rostro Alanís, Magdalena J. & de la Cruz Quiroz, Reynaldo & Ruiz, Héctor A. & Iqbal, Hafiz M.N. & Parra-Saldívar, Roberto, 2019. "Current status and future trends of bioethanol production from agro-industrial wastes in Mexico," Renewable and Sustainable Energy Reviews, Elsevier, vol. 102(C), pages 63-74.
    5. Khan, Asif & Asad, Mohammad Waqar Ali, 2019. "A method for optimal cut-off grade policy in open pit mining operations under uncertain supply," Resources Policy, Elsevier, vol. 60(C), pages 178-184.
    6. Manby, Bronwen, 2021. "The Sustainable Development Goals and ‘legal identity for all’: ‘First, do no harm’," World Development, Elsevier, vol. 139(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:journl:v:xxi:y:2018:i:special2:p:970-984. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ersj.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.