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Content Generation in Social Media Based on Consumer Behavior

Author

Listed:
  • Pokul V.O.
  • Voronina L.A.
  • Malkova E.M.

Abstract

The paper identifies general trends of social media development, reveals the essence of consumer behavior, shapes a content plan for brand communities in social media subject to the main types of consumer behavior. The research applies a social media user questionnaire and the form ‘Motivation of Consumer Behavior in Social Media’ with a sample of 107 people between the ages of 18 and 35.

Suggested Citation

  • Pokul V.O. & Voronina L.A. & Malkova E.M., 2018. "Content Generation in Social Media Based on Consumer Behavior," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 923-935.
    • Handle: RePEc:ers:journl:v:xxi:y:2018:i:special2:p:923-935
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    Citations

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    Cited by:

    1. Katarzyna Szalonka & Agnieszka Sadowa & Aleksandra Wicka & Ludwik Wicki, 2020. "E-Commerce Purchasing Behaviour and the Level of Consumers‘ Income in Poland and Great Britain," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 552-568.

    More about this item

    Keywords

    Social media; consumer behavior; content plan; informatization of economy.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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