IDEAS home Printed from https://ideas.repec.org/a/ers/journl/vxxiy2018ispecial2p63-71.html
   My bibliography  Save this article

The Role of Marketing Environment and Target Audiences in the Process of Territory Brand Formation

Author

Listed:
  • Kalieva O.M.
  • Ivanchenko O.V.
  • Mirgorodskaya O.N.

Abstract

The article covers the role of marketing environment and target audiences in the course of territory branding formation, in successful territorial development modeling. The elemental composition of marketing environment of the territory and the structuring of the territory in the framework of its marketing management are provided in it. Authors’ classification of target audiences of territorial formation is offered in the paper, namely stakeholders of the territory participating in the process of territory brand formation and acting as subjects participating in its further promotion.

Suggested Citation

  • Kalieva O.M. & Ivanchenko O.V. & Mirgorodskaya O.N., 2018. "The Role of Marketing Environment and Target Audiences in the Process of Territory Brand Formation," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 63-71.
    • Handle: RePEc:ers:journl:v:xxi:y:2018:i:special2:p:63-71
    as

    Download full text from publisher

    File URL: https://www.ersj.eu/journal/1215/download
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Václav Kupec & Přemysl Písař & Michal Lukáč & Gabriela Pajtinková Bartáková, 2021. "Conceptual Comparison of Internal Audit and Internal Control in the Marketing Environment," Sustainability, MDPI, vol. 13(12), pages 1-18, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:journl:v:xxi:y:2018:i:special2:p:63-71. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ersj.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.