Information Culture of the Mass

The significance of the research is determined by the necessity to improve the quality of information culture of the modern society. In this context, the article refers to the "mass" or "the mass person" that has a certain way of thinking and life style which begin dominating under certain conditions. "The mass person" represents a historically arisen and historically passing phenomenon generated by a certain stage of the development of technology. The research is focused upon a brief outline of philosophical and historical stages which have led to the emergence of the “mass person” who strives only for the benefit and achievement of the personal purposes. He obediently accepts ready-made stamps and stereotypes, without caring for their validity. As a result, despite all the talks of individualization, the original identity is lost and replaced with the average, mass person who is going down the stream, turning into a slave of sociality that once again convinces us that "the mass person" is now a phenomenon which arises quite suddenly, but as a result of those substitutions about which we have spoken above. It is that norm which is characteristic of the society constructed on the ideas of pragmatism and usefulness.