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Residents’ Interest to Form a "Green" Territory Brand

Author

Listed:
  • V.A. Bondarenko
  • S.N. Dianova
  • T.A. Joom
  • M.A. Dubinina

Abstract

The main aim of this article is to examine the residents’ interest of a region to form a territorial “green†brand. It refers to the region of Rostov where there is a continuous attempt to develop the territory based on sustainable green initiatives.The article reveals if the residents are aware on the authorities’ efforts and how the population supports the initiatives as well as how active the residents are to develop the territory.The results of this research allow to forecast the success of the “green†brand formation with certain correction of the priorities concerning the informational and communication work to explain the significance of the given process to the residents and possibly the improvement of the population’s standard of living.

Suggested Citation

  • V.A. Bondarenko & S.N. Dianova & T.A. Joom & M.A. Dubinina, 2018. "Residents’ Interest to Form a "Green" Territory Brand," European Research Studies Journal, European Research Studies Journal, vol. 0(Special1), pages 51-62.
    • Handle: RePEc:ers:journl:v:xxi:y:2018:i:special1:p:51-62
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    File URL: https://www.ersj.eu/dmdocuments/06.BONDARENKO_XXI_S1_18.pdf
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    Citations

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    Cited by:

    1. Emelyanenko I.S. & Guzenko N.V. & Kostoglodov D.D. & Dadayan N.A., 2018. "Actualization of Decisions to Expand the Distribution of Food Products," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 886-892.
    2. N.V. Poluyanova, 2020. "Updating the Socio-Economic Regional Policy Evaluation in Terms of Environmental, Social and Economic Directions," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 105-113.

    More about this item

    Keywords

    Intangible assets; “green†brand; territory; residents; interest; research; initiatives. JEL Classification Codes: G 28; G32; G31; G38; H70. Read the Full Version here;
    All these keywords.

    JEL classification:

    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • G31 - Financial Economics - - Corporate Finance and Governance - - - Capital Budgeting; Fixed Investment and Inventory Studies
    • G38 - Financial Economics - - Corporate Finance and Governance - - - Government Policy and Regulation

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