Crowdsourcing Platforms in a Participatory Model of Maritime and Sailing Culture Management - The Case Study of Szczecin Poland

Purpose: The main purpose of the article is to present the premises indicating the need to use the potential of crowdsourcing in a participatory model of culture management to activate and integrate communities to shape culture in their cities. Design/Methodology/Approach: The article uses the method of review and critical analysis of the literature (sources), the survey method, the case study method - the city of Szczecin and the Business Model Canvas (BMC) method). Findings: The research results presented in the article indicate that a significant problem in creating culture in Szczecin and in the region is the lack of a common platform for cooperation in this area. This justifies the need to apply a participatory model of culture management to activate and integrate communities to shape culture in their cities. The potential of crowdsourcing confirms the legitimacy of creating an online cooperation platform for maritime and sailing culture in the city of Szczecin. Practical Implications: The online cooperation platform enables the integration of various groups of stakeholders involved in the creation and maintenance of maritime and sailing culture and facilitated the taking and implementation of activities in the field of creating and cultivating maritime and sailing traditions in the city of Szczecin. This platform can also be a place of cooperation between the cultural and business sector in promotion and dissemination of maritime and sailing culture in the region. Originality/Value: An in-depth analysis of the literature on the subject and the research results presented in the article indicate the need for further research on the concept of an online cooperation platform for maritime and sailing culture in the city of Szczecin. The article presents a proposal for a business model of such a platform built with the use of the BMC.