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Communication Management within Community Relations by Local Governments in Poland

Author

Listed:
  • Slawomir Gawronski
  • Kinga Bajorek
  • Dariusz Tworzydlo
  • Anna Karwacka

Abstract

Purpose: The authors show the essence of communication management as part of public relations activities, carried out by specific market entities, such as local government units. Design/Approach/Methodology: This article is the result of a broad, although regional, research conducted in Poland in 2020. Findings: Based on the results of empirical research, the article shows the purposefulness and legitimacy of actions taken by Polish local governments in the field of communication with the market environment, in the context of the impact of community relations. Practical Implications: Local government units with activities referred to as territorial marketing are among the numerous spheres of social life in which the marketing method of management is revealed.

Suggested Citation

  • Slawomir Gawronski & Kinga Bajorek & Dariusz Tworzydlo & Anna Karwacka, 2021. "Communication Management within Community Relations by Local Governments in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 395-409.
    • Handle: RePEc:ers:journl:v:xxiv:y:2021:i:1:p:395-409
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    References listed on IDEAS

    as
    1. Dušan Pavlů, 2013. "Marketing and Marketing Communication in SMEs," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 113-126.
    2. Allan Cochrane, 2020. "In and beyond local government: making up new spaces of governance," Local Government Studies, Taylor & Francis Journals, vol. 46(4), pages 524-541, July.
    3. repec:ers:journl:v:xvi:y:2013:i:sisme:p:113-126 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Public relations; social communication; community relations; environmental stakeholders; local government;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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