Conceptual Marks Concerning the Strategies Based on Knowledge and the Contemporary Period

In this work I propose myself to tackle some aspects related to the strategies based on knowledge as a response to the deep changes which happen in economy, firms and in the management based on knowledge. The strategies based on knowledge emphasize the shape of a new type of knowledge meaning strategic knowledge which is essential for the development of a firm, consisting in combinations of operational knowledge of orientation, of explanation and of guidance. I also tackled the typology of specific strategies based on knowledge which, depending on the level they are placed at, the concerned objectives delimit three categories of strategies: the strategy grounded on vision, the strategy based on professionals, the strategy for emergent situations. I showed that the strategies of codification and the strategies of personalization at the firms’ level are also very important. Generally, the characteristics of a strategy based on knowledge and first of all the concentration on the knowledge and on the foreseeable objectives should be visible for all the stakeholders of a firm.