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Using Mixed-Method to Explore Barriers and Cues to Action in Adoption of Green Banking Practices in Commercial Banks of Pakistan

Author

Listed:
  • Nazia Nazeer
  • Saher Ali
  • Aliza Rind

Abstract

Purpose: This study adopts a mixed methodology to explore barriers in adopting green banking practices in commercial banks of Pakistan. Design/methodology/approach: The quantitative part includes the primary data collection while the qualitative part includes focus groups discussion. The case has been made that combining qualitative and quantitative methods in a single study can help clarify several sides of the fact under examination, offering a more holistic understanding of it, and bring about some better-suggested policies. Findings: The results reveal that eco-friendly environment, policy guideline, customer ‘s awareness, trust and loyalty, and security and privacy is an important factor in the adoption of green banking. But the factor eco-friendly environment and awareness was found to be more influential as compared to other barriers to the adoption of green banking practices. Practical implications: The banking sector needs to use a hyperactive and intelligent system in dealing with a sustainable future. For sustaining eco safety banking every bank of Pakistan should take innovative steps. Moreover, Pakistan banks should also implement green banking practices in their daily operations and they should also elaborate the financial and social advantages of sustainable banking to important customers of commercial banks. Originality/Value: Different methodologies with different measures can be applied in the future for analyzing the reasons affecting the adoption of green banking in Pakistan.

Suggested Citation

  • Nazia Nazeer & Saher Ali & Aliza Rind, 2022. "Using Mixed-Method to Explore Barriers and Cues to Action in Adoption of Green Banking Practices in Commercial Banks of Pakistan," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 12(4), pages 136-153.
    • Handle: RePEc:ers:ijfirm:v:12:y:2022:i:4:p:136-153
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    References listed on IDEAS

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    More about this item

    Keywords

    Green banking; ecofriendly environment; customer’s awareness; policy guideline; trust and loyalty; security and privacy.;
    All these keywords.

    JEL classification:

    • B26 - Schools of Economic Thought and Methodology - - History of Economic Thought since 1925 - - - Financial Economics
    • C89 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Other
    • G28 - Financial Economics - - Financial Institutions and Services - - - Government Policy and Regulation
    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy
    • O44 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity - - - Environment and Growth

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