IDEAS home Printed from https://ideas.repec.org/a/ers/ijebaa/vviy2018i2p3-26.html
   My bibliography  Save this article

Exploiting Regio-centric Product Advantage to Increase Small and Medium Enterprises' (SMEs) Marketing Performance

Author

Listed:
  • Dr. Ahmad Hanfan
  • Dr. Ahmad Ikhwan Setiawan

Abstract

This research aims to examine the role of regiocentric product advantage to improve SMEs marketing performance.The concept of regiocentric product advantage is proposed in this study as a variable that plays an important role in improving marketing performance. The research is also conducted because of the business phenomenon that is the decrease in the number of entrepreneurs and the number of workers in salted egg industry Brebes District, Central Java Province, Indonesia.The study has developed four hypotheses using data collected from 118 respondents of salted egg SMEs companies.The statistical analysis processed with AMOS 22 concludes that the research hypotheses are accepted. That is the product development capability with regiocentric product advantage, the regiocentric product image capability with regiocentric product advantage, the customer sensing quality with regiocentric product advantage and the regiocentric product advantage with marketing performance are correlated.

Suggested Citation

  • Dr. Ahmad Hanfan & Dr. Ahmad Ikhwan Setiawan, 2018. "Exploiting Regio-centric Product Advantage to Increase Small and Medium Enterprises' (SMEs) Marketing Performance," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 3-26.
    • Handle: RePEc:ers:ijebaa:v:vi:y:2018:i:2:p:3-26
    as

    Download full text from publisher

    File URL: http://ijeba.com/dmdocuments/2018/2018_VI_2_1.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dejan Ravselj & Aleksander Aristovnik, 2020. "The Relationship between Tax-Related Administrative Barriers and SMEs Characteristics: Evidence from Slovenia," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 381-388.
    2. V.A. Kozlov & O.A. Moiseeva & V.G. Ponomarev & L.E. Popok & O.A. Filippova & F.F. Sterlikov, 2018. "Economic Concept of Food Development of Russian Market," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 62-72.
    3. A.G. Paptsov & V.I. Nechaev & P.V. Mikhailushkin, 2018. "Formation of a Single Innovation Space in the Agrarian Sector of the EAEU Member States," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 84-95.
    4. Andrey Paptsov & Vasiliy Nechaev & Pavel Valerievich Mikhailushkin, 2019. "Towards to a single innovation space in the agrarian sector of the member states of the Eurasian economic union: a case study," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(1), pages 637-648, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:ijebaa:v:vi:y:2018:i:2:p:3-26. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ijeba.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.