IDEAS home Printed from https://ideas.repec.org/a/ers/ijebaa/vviiy2019ispecial1p86-92.html
   My bibliography  Save this article

Development of Electronic Communications in the Financial Market-Based System

Author

Listed:
  • R.A. Ramazanov

Abstract

Purpose: The article aims at revealing opportunities for forming long-term effective partnership communication with the consumer in the financial market. It elicits prospects for the development of communications in the financial market, considers reactions as responsive behavioral switching nodes evolving in the course of interaction and defines opportunities for forming long-term effective partnerships with consumers. Design / Methodology / Approach: To provide information for marketing communications in the financial market and ensure security, it is necessary: first, to study possible risks of communication and problems which are likely to happen in the course and as a result of interaction and counteraction to hostile manipulations in the information network; second, to provide protection of consumers and target groups’ rights and cooperation with public authorities in the field of information and communication security; third, to monitor staff activities; fourth, to entail market research and analysis of new segments, market stakeholders of traditional and innovative services. Findings: To enhance effectiveness of electronic communications in the financial market-based system, a set of measures for information support of marketing communications in the financial market has been elaborated to further ensure security. The technique of modern PR-communications in business is a universal tool of marketing technologies designed to create favorable public opinion and a positive perception of a certain economic entity. At the same time, maximum coverage implies forecasting the future development of the market situation in the financial market and establishing contact with the interested audience. Practical implications: The results of the study can be introduced into management practice to adapt the existing system of banking products distribution to innovative market demands and indicators of hidden and unmet demand and to develop and ideally implement innovative banking services. Originality/Value: The major contribution of this research is to identify prospects for communications development in the financial market and form reactions as response behavioral switching nodes arising in the course of interaction.

Suggested Citation

  • R.A. Ramazanov, 2019. "Development of Electronic Communications in the Financial Market-Based System," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 86-92.
    • Handle: RePEc:ers:ijebaa:v:vii:y:2019:i:special1:p:86-92
    as

    Download full text from publisher

    File URL: https://www.ijeba.com/journal/254/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. R. Rupeika-Apoga & S.H. Zaidi & Y.E. Thalassinos & E.I. Thalassinos, 2018. "Bank Stability: The Case of Nordic and Non-Nordic Banks in Latvia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 39-55.
    2. repec:ers:journl:v:vi:y:2018:i:2:p:39-55 is not listed on IDEAS
    3. A.G. Polyakova & M.P. Loginov & A.I. Serebrennikova & E.I. Thalassinos, 2019. "Design of a Socio-economic Processes Monitoring System Based on Network Analysis and Big Data," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 130-139.
    4. A.U. Albekov & T.V. Parkhomenko & A.A. Polubotko1, 2017. "Green Logistics in Russia: The Phenomenon of Progress, Economic and Environmental Security," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 13-21.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Garnov & A. & Zvyagin & L. & Sviridova & O., 2019. "System Data Analysis: Innovative Technologies, Methods and Techniques," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 26-39.
    2. Arzhenovskiy S.V. & Bakhteev A.V. & Sinyavskaya T.G. & Hahonova N.N., 2019. "Audit Risk Assessment Model," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 74-85.
    3. Ivanchenko O.V. & Mirgorodskaya O.N. & Baraulya E.V. & Putilina T.I., 2019. "Marketing Relations and Communication Infrastructure Development in the Banking Sector Based on Big Data Mining," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 2), pages 176-184.
    4. Letife Özdemir & Ercan Özen & Simon Grima & Yannis Thalassinos, 2019. "Causality between Spot and Future Markets of the Borsa Istanbul Index and the Dow Jones Industrial Average," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 9(3-4), pages 115-131.
    5. Marta Maciejasz-Swiatkiewicz & Robert Poskart, 2020. "Cryptocurrency Perception Within Countries: A Comparative Analysis," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 186-203.
    6. Vovchenko N.G. & Andreeva O.V. & Orobinsky A.S. & Sichev R.A., 2019. "Risk Control in Modeling Financial Management Systems of Large Corporations in the Digital Economy," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 3-15.
    7. Beata Swiecka & Simon Grima, 2019. "Factors Affecting the Consumers’ Choice of Payment Instrument in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 179-198.
    8. Mustafa Raza Rabbani & Shahnawaz Khan & Eleftherios I. Thalassinos, 2020. "FinTech, Blockchain and Islamic Finance: An Extensive Literature Review," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 65-86.
    9. Yu.V. Przhedetskiy & N.V. Przhedetskaya & K.V. Borzenko & V.A. Bondarenko, 2019. "Blockchain Technologies in Healthcare Institutions: Focus on Security and Effective Cooperation with the Government," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 2), pages 92-99.
    10. Jamil, Abd Rahim Md. & Law, Siong Hook & Mohamad Khair-Afham, M.S. & Trinugroho, Irwan, 2023. "Financial inclusion and economic uncertainty in developing countries: The role of digitalisation," Economic Analysis and Policy, Elsevier, vol. 79(C), pages 786-806.
    11. N.S. Plaskova & N.A. Prodanova & V.A. Dikikh & V.E. Kerimov & I.P. Kurochkina & E.V. Prokofieva, 2020. "Principles of Forming a Modern Accounting and Analytical Model of Commercial Organization in Digital Economy," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 203-214.
    12. repec:ers:journl:v:xxi:y:2018:i:special2:p:.377-387 is not listed on IDEAS
    13. Firman Jatnika & Nury Effendi & Erie Febrian & Mokhamad Anwar, 2019. "Determinants of Business Models Innovation of Islamic Bank in Indonesia," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 64-82.
    14. Halil Kukaj & Fisnik Morina & Valdrin Misiri, 2020. "Profitability Analysis of Banks: Comparative Study of Domestic and Foreign Banks in Kosovo," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 87-99.
    15. Posnaya & E.A. & Semenyuta & O.G. & Dobrolezha & E.V. & Smolander & M., 2019. "Modern Features for Capital Portfolio Monitoring," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 53-60.
    16. Donjeta Morina, 2020. "Determinants of Credit Risk in Commercial Banks of Kosovo," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 179-190.
    17. Semenyuta O.G. & Andreeva A.V. & Sichev R.A. & Filippov Yu.M., 2019. "Digital Technologies in Lending Small and Medium-Size Enterprises in Russia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 40-52.
    18. N.E. Goryushkina & T.V. Gaifutdinova & E.V. Logvina & A.G. Redkin & V.V. Kudryavtsev & Y.N. Shol, 2019. "Basic Principles of Tourist Services Market Segmentation," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 139-150.
    19. Ravil Akhmadeev & Tatiana Morozova & Olga Yurievna Voronkova & Alexey A. Sitnov, 2019. "Targets determination model for VAT risks mitigation at B2B marketplaces," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(2), pages 1197-1216, December.
    20. L.I. Nivorozhkina & S.V. Arzhenovskiy & T.V. Toropova & A.A. Tregubova, 2019. "Determinants of Households’ Credit Behavior in Russia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 2), pages 270-279.
    21. I.S. Zinovyeva & I.V. Sibiryatkina & V.G. Shirobokov & A.A. Shtondin & E.V. Chugunova, 2017. "The Tools of Monitoring and Analyzing the Region Forest Sector Management Framework," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 388-394.

    More about this item

    Keywords

    Marketing; financial market; communications; e-commerce.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • D59 - Microeconomics - - General Equilibrium and Disequilibrium - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:ijebaa:v:vii:y:2019:i:special1:p:86-92. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ijeba.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.