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Un modelo sobre la competencia entre la telefonía tradicional y el servicio telefónico en la red

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  • Daniel Flores Curiel

    (Facultad de Economía, Universidad Autónoma de Nuevo León.)

Abstract

En este artículo se desarrolla un modelo para estudiar la competencia entre una empresa de telefonía tradicional y una que ofrece servicio telefónico en Internet. La empresa tradicional ofrece un servicio de alta calidad y obtiene ingresos cobrando directamente a los usuarios. La empresa de Internet ofrece un servicio de menor calidad pero puede combinar el cobro directo a los usuarios con la venta de espacios publicitarios. En este trabajo, se encuentra que conforme el pago por anuncio-espectador se incrementa, la empresa de Internet tiende a reducir el precio para el usuario e incrementar la cantidad de anuncios. Eventualmente se presenta una solución de esquina, en donde la empresa ofrece el servicio de manera “gratuita” para el usuario. Algo similar ocurre al considerar cambios en la calidad relativa de los servicios, la solución de esquina se presenta cuando la empresa de Internet ofrece un servicio con muy alta o baja calidad con respecto al servicio tradicional. Finalmente, se encuentra que la empresa de Internet tiene incentivos para mantener un servicio con menor calidad que su rival y evitar una competencia más intensa.

Suggested Citation

  • Daniel Flores Curiel, 2001. "Un modelo sobre la competencia entre la telefonía tradicional y el servicio telefónico en la red," Ensayos Revista de Economia, Universidad Autonoma de Nuevo Leon, Facultad de Economia, vol. 0(1), pages 1-16, May.
    • Handle: RePEc:ere:journl:v:xx:y:2001:i:1:p:1-16
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    References listed on IDEAS

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