Gamification applied in affiliate marketing. Case study of 2Parale
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Cited by:
- Lu, Shijie & Xie, Ying & Chen, Xingyu, 2023. "Immediate and enduring effects of digital badges on online content consumption and generation," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 146-163.
- Elif Tugba AYDINLIYURT, 2018. "Extrinsic and Intrinsic Motivations Affecting Information Systems Continuance Intention in Mobile Applications with Gamified Features," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 202-209, November.
- Helena Nobre & André Ferreira, 2017. "Gamification as a platform for brand co-creation experiences," Journal of Brand Management, Palgrave Macmillan, vol. 24(4), pages 349-361, August.
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Keywords
gamification; affiliate marketing; gamification elements; D6 gamification design framework; 2Parale challenges.;All these keywords.
JEL classification:
- D6 - Microeconomics - - Welfare Economics
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