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Behavioral and psychological consequences of corporate social responsibility: need of the time

Author

Listed:
  • Talat Islam
  • Ishfaq Ahmed
  • Ghulam Ali
  • Tahreem Sadiq

Abstract

Purpose - Although the concept of corporate social responsibility (CSR) has become an inspiring catch all in the eyes of researchers and practitioners, little from its psychological and behavioural consequences has been focused. This study aims to examine the relationship between CSR and organizational citizenship behaviour and the underlying mechanism between this relation using organizational identification and organizational commitment as mediating variables. Design/methodology/approach - A questionnaire-based survey was given to 486 Malaysian employees of the hotel industry. Findings - First, instruments were checked regarding its unidimensionality by applying confirmatory factor analysis (CFA), and then, structural equation modelling (SEM) was applied to test the model. SEM confirms that organizational commitment (OC) mediate the relationship between CSR and organizational citizenship behaviour (OCB), while organizational identification (OI) mediate the relationship between CSR and OC. Research limitations/implications - The study selected sample from Malaysia hotel industry, the results might be different if samples are taken from a geographically different area. Practical implications - The study has theoretical and practical implications for hotel managers to enhance employees’ identification, commitment and extra-role behaviour. Originality/value - The study revealed underlying mechanism between CSR and OCB by incorporating OC and OI as mediating variables.

Suggested Citation

  • Talat Islam & Ishfaq Ahmed & Ghulam Ali & Tahreem Sadiq, 2016. "Behavioral and psychological consequences of corporate social responsibility: need of the time," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 12(2), pages 307-320, June.
    • Handle: RePEc:eme:srjpps:v:12:y:2016:i:2:p:307-320
    DOI: 10.1108/SRJ-04-2015-0053
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    Citations

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    Cited by:

    1. Said Id Bouichou & Lei Wang & Hafiz Muhammad Basit Feroz, 2022. "How corporate social responsibility perceptions affect employees’ positive behavior in the hospitality industry: moderating role of responsible leadership," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(2), pages 413-446, June.
    2. Asadullah Khaskheli & Yushi Jiang & Syed A. Raza & Muhammad A. Qureshi & Komal A. Khan & Javeria Salam, 2020. "Do CSR activities increase organizational citizenship behavior among employees? Mediating role of affective commitment and job satisfaction," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2941-2955, November.
    3. Sonia Khawand & Matina Ghasemi & Seyed Arash Sahranavard, 2022. "Employee Involvement and Socialization as an Example of Sustainable Marketing Strategy and Organization’s Citizenship Behavior: Empirical Evidence from Beirut Hotel Sector," Sustainability, MDPI, vol. 14(14), pages 1-16, July.
    4. María Garrido‐Ruso & Beatriz Aibar‐Guzmán, 2022. "The moderating effect of contextual factors and employees' demographic features on the relationship between CSR and work‐related attitudes: A meta‐analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1839-1854, September.

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