IDEAS home Printed from https://ideas.repec.org/a/eme/nbripp/nbri-11-2017-0064.html
   My bibliography  Save this article

Purchase experience and involvement for risk perception in online group buying

Author

Listed:
  • Weiwei Li
  • Yang Yuan

Abstract

Purpose - The paper aims to explore the factors that influence the risk perception. The moderating roles of purchase experience and purchase involvement are also investigated. Design/methodology/approach - The conceptual model is framed into the SOR (stimulus-organism-response) model, which was tested using data collected from the users of a leading group buying platform in China, with the help of LISREL. Findings - The result indicates that both vendor- and intermediary-related factors exert negative yet significant influences on perceived risk. The relationships between vendor-related attributes and perceived risk are contingent on purchase involvement. The relationships between intermediary-related attributes and perceived risk are subject to purchase experience. Originality/value - This study explores the moderating effects of purchase experience and purchase involvement based on the characteristics of group buying, demonstrating the differences from traditional online shopping.

Suggested Citation

  • Weiwei Li & Yang Yuan, 2018. "Purchase experience and involvement for risk perception in online group buying," Nankai Business Review International, Emerald Group Publishing Limited, vol. 9(4), pages 587-607, October.
    • Handle: RePEc:eme:nbripp:nbri-11-2017-0064
    DOI: 10.1108/NBRI-11-2017-0064
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/NBRI-11-2017-0064/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.emerald.com/insight/content/doi/10.1108/NBRI-11-2017-0064/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1108/NBRI-11-2017-0064?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Leszek Gracz, 2023. "Differences in Online Shopping Risk Perception Between Urban and Rural Consumers in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 729-739.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:nbripp:nbri-11-2017-0064. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.