Resources and international marketing strategy in export firms
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DOI: 10.1108/01409171111128698
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- Losilla Solano, Luis Vinicio & Brümmer, Bernhard & Engler, Alejandra & Otter, Verena, 2019. "Effects of intra- and inter-regional geographic diversification and product diversification on export performance: Evidence from the Chilean fresh fruit export sector," Food Policy, Elsevier, vol. 86(C), pages 1-1.
- Navarro-García, Antonio & Sánchez-Franco, Manuel J. & Rey-Moreno, Manuel, 2016. "Relational governance mechanisms in export activities: Their determinants and consequences," Journal of Business Research, Elsevier, vol. 69(11), pages 4750-4756.
- Ângelo Miguel R. Cabral & Fernando Manuel P. O. Carvalho & José António Vasconcelos Ferreira, 2020. "International Performance of SMEs’ International Strategic Groups," Administrative Sciences, MDPI, vol. 10(3), pages 1-24, September.
- Hutami Lusia Tria Hatmanti & Kurniawan Ignatius Soni, 2019. "The Analysis of Marketing performance in Yogyakarta SMEs," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 10(3), pages 170-180, December.
- Catherine Wanjiru Gathitu & Elegwa Mukulu & John Kihoro, 2021. "The influence of credit on the growth of YEDF- funded group-based enterprises in Nairobi County, Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(2), pages 183-194, March.
- Wong, Tommy & Wickham, Mark, 2015. "An examination of Marriott's entry into the Chinese hospitality industry: A Brand Equity perspective," Tourism Management, Elsevier, vol. 48(C), pages 439-454.
- Cieślik, Jerzy & Kaciak, Eugene & Thongpapanl, Narongsak (Tek), 2015. "Effect of export experience and market scope strategy on export performance: Evidence from Poland," International Business Review, Elsevier, vol. 24(5), pages 772-780.
- Navarro-García, Antonio & Rey-Moreno, Manuel & Barrera-Barrera, Ramón, 2017. "Compromisso, recursos, empreendimento exportador e resultados empresariais," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 57(2), April.
- Navarro-García, Antonio & Schmidt, Arturo Calvo-Mora & Rey-Moreno, Manuel, 2015. "Antecedents and consequences of export entrepreneurship," Journal of Business Research, Elsevier, vol. 68(7), pages 1532-1538.
- Navarro-García, Antonio, 2016. "Drivers of export entrepreneurship," International Business Review, Elsevier, vol. 25(1), pages 244-254.
- Navarro-García, Antonio & Arenas-Gaitán, Jorge & Javier Rondán-Cataluña, F. & Rey-Moreno, Manuel, 2016. "Global model of export performance: Moderator role of export department," Journal of Business Research, Elsevier, vol. 69(5), pages 1880-1886.
- José Andrade & Mário Franco & Luis Mendes, 2023. "Facilitating and Inhibiting Effects of Organisational Ambidexterity in SME: an Analysis Centred on SME Characteristics," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 14(1), pages 35-64, March.
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Keywords
Spain; Exports; International marketing; Marketing mix; Resource management;All these keywords.
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