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“Green” company or “green” consumers: a Kantian retrospective

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  • Fulong‐Daniel Feng

Abstract

Purpose - The purpose of this short paper is to re‐examine corporate social responsibility (CSR) in terms of the ethical criterion of “greenness” through an assessment of one company's response to green consumers during the past number of years. Design/methodology/approach - The ethical evaluation proceeds along the lines of a case study analysis of the significance of “green” as a value and the likely implications for a company. Findings - There is a need for all companies to shift to Kantian responsibility with the appointment of a chief ethical officer and creation of an ethics department in an attempt to balance the short‐term profit‐oriented pursuit and the long‐term pursuit of fulfilling one's duty. Research limitations/implications - The paper addresses the ethical issue of “greenness” from a Kantian perspective of fulfilling one's duty. Practical implications - Public companies should adopt full transparency on CSR so that the public can be assured that the company is ethical and acting in an ethical manner. Originality/value - The paper provides a brief application of a Kantian time‐variant responsibility in terms of fulfilment of one's duty now to be a green company. It asks: how can a company best achieve “greenness” as a time‐invariant ethical standard?

Suggested Citation

  • Fulong‐Daniel Feng, 2010. "“Green” company or “green” consumers: a Kantian retrospective," International Journal of Social Economics, Emerald Group Publishing Limited, vol. 37(10), pages 779-783, August.
    • Handle: RePEc:eme:ijsepp:v:37:y:2010:i:10:p:779-783
    DOI: 10.1108/03068291011070444
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    References listed on IDEAS

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    1. Patrick A. McNutt, 2010. "Political Economy of Law," Books, Edward Elgar Publishing, number 13532.
    2. World Bank, 2004. "Corporate Responsibility," World Bank Publications - Reports 11270, The World Bank Group.
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    Cited by:

    1. Yeni Rosilawati, 2021. "Corporate Social Responsibility (CSR) and Contributions Towards Society Amid Covid-19 Pandemic in Indonesia," Technium Social Sciences Journal, Technium Science, vol. 18(1), pages 170-184, April.

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    More about this item

    Keywords

    Corporate social responsibility; Ethics;

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