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Corporate social responsibility: the 3C‐SR model

Author

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  • John Meehan
  • Karon Meehan
  • Adam Richards

Abstract

Purpose - To develop a model that bridges the gap between CSR definitions and strategy and offers guidance to managers on how to connect socially committed organisations with the growing numbers of ethically aware consumers to simultaneously achieve economic and social objectives. Design/methodology/approach - This paper offers a critical evaluation of the theoretical foundations of corporate responsibility (CR) and proposes a new strategic approach to CR, which seeks to overcome the limitations of normative definitions. To address this perceived issue, the authors propose a new processual model of CR, which they refer to as the 3C‐SR model. Findings - The 3C‐SR model can offer practical guidelines to managers on how to connect with the growing numbers of ethically aware consumers to simultaneously achieve economic and social objectives. It is argued that many of the redefinitions of CR for a contemporary audience are normative exhortations (“calls to arms”) that fail to provide managers with the conceptual resources to move from “ought” to “how”. Originality/value - The 3C‐SR model offers a novel approach to CR in so far as it addresses strategy, operations and markets in a single framework.

Suggested Citation

  • John Meehan & Karon Meehan & Adam Richards, 2006. "Corporate social responsibility: the 3C‐SR model," International Journal of Social Economics, Emerald Group Publishing Limited, vol. 33(5/6), pages 386-398, May.
    • Handle: RePEc:eme:ijsepp:03068290610660661
    DOI: 10.1108/03068290610660661
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    Citations

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    Cited by:

    1. Rajesh Sharma, 2024. "Consumer perceived corporate social responsibility and electronic word of mouth in social media: mediating role of consumer–company identification and moderating role of user-generated content," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 523-535, June.
    2. Ferdinand Kóča & Hana Pačaiová & Renata Turisová & Andrea Sütőová & Peter Darvaši, 2023. "The Methodology for Assessing the Applicability of CSR into Supplier Management Systems," Sustainability, MDPI, vol. 15(17), pages 1-25, September.
    3. Jiarong Li & Masato Sasaki, 2024. "Political embeddedness and corporate social responsibility (CSR) in a state-led developing country: evidence from China," Asian Business & Management, Palgrave Macmillan, vol. 23(4), pages 597-621, September.

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