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Theoretical model for identifying market development indicators

Author

Listed:
  • Vinicius Jaques Gerhardt
  • Julio Cezar Mairesse Siluk
  • Ismael Cristofer Baierle
  • Cláudia de Freitas Michelin

Abstract

Purpose - The purpose of this paper is to develop a theoretical model composed of performance indicators divided into stages that represent a chronological order of the market development process. Design/methodology/approach - The theoretical model presented by this paper was developed based on the information collected through three systematic reviews. The first review identified the steps that segment the market development process. The second and third systematic review sought to identify a set of indicators that are most used in companies' market development. Findings - The paper develops a theoretical model that identifies the market development indicators that are most present in the current literature, dividing them into stages that represent the chronological order of the market development process. Originality/value - A research opportunity was identified based on the investigation of the existing literature. The study collaborates with existing research and provides a model that guides companies in market development decisions and actions.

Suggested Citation

  • Vinicius Jaques Gerhardt & Julio Cezar Mairesse Siluk & Ismael Cristofer Baierle & Cláudia de Freitas Michelin, 2021. "Theoretical model for identifying market development indicators," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 71(7), pages 2659-2679, March.
    • Handle: RePEc:eme:ijppmp:ijppm-05-2020-0259
    DOI: 10.1108/IJPPM-05-2020-0259
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    Citations

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    Cited by:

    1. Pedro Cezar Saccol Filho & Julio Cezar Mairesse Siluk & Cláudia Freitas Michelin & Paula Donaduzzi Rigo & Alvaro Luiz Neuenfeldt Júnior & Carmen Brum Rosa & Wesley Vieira Silva, 2024. "A Measurement Tool for the Competitiveness of Startups’ Innovation Ecosystem," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 8262-8289, June.

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