The different effects of venture capital and the trade-off between product innovation effectiveness and efficiency

Purpose - Which venture capital is more beneficial in the product innovation of entrepreneurial ventures? The authors study the drawbacks and different effects of corporate venture capital (CVC) and independent venture capital (IVC) on the effectiveness and efficiency of product innovation in entrepreneurial ventures to answer this question. Design/methodology/approach - This study uses a panel dataset of 502 high-tech ventures and runs the Heckman model to correct potential endogeneity issues. Findings - The authors find that CVC increases the product innovation effectiveness of entrepreneurial ventures, but decreases their efficiency. IVC reduces innovation effectiveness and enhances efficiency. However, CVC performs less positively, while IVC performs more positively in terms of innovation effectiveness and efficiency in the B2B market than in the B2C market. Practical implications - This study provides insights into how to leverage venture capital to develop new products effectively and efficiently. Originality/value - This study moves beyond the current understanding of the finance-marketing interface. It delineates the two faces of venture capital and reveals the joint effects of equity stakes and market stakes between different types of venture capital and transaction markets in product innovation.