IDEAS home Printed from https://ideas.repec.org/a/eme/ejimpp/ejim-04-2021-0206.html
   My bibliography  Save this article

Think human, act digital: activating data-driven orientation in innovative start-ups

Author

Listed:
  • Anna Visvizi
  • Orlando Troisi
  • Mara Grimaldi
  • Francesca Loia

Abstract

Purpose - The study queries the drivers of innovation management in contemporary data-driven organizations/companies. It is argued that data-driven organizations that integrate a strategic orientation grounded in data, human abilities and proactive management are more effective in triggering innovation. Design/methodology/approach - Research reported in this paper employs constructivist grounded theory, Gioia methodology, and the abductive approach. The data collected through semi-structured interviews administered to 20 Italian start-up founders are then examined. Findings - The paper identifies the key enablers of innovation development in data-driven companies and reveals that data-driven companies may generate different innovation patterns depending on the kind of capabilities activated. Originality/value - The study provides evidence of how the combination of data-driven culture, skills' enhancement and the promotion of human resources may boost the emergence of innovation.

Suggested Citation

  • Anna Visvizi & Orlando Troisi & Mara Grimaldi & Francesca Loia, 2021. "Think human, act digital: activating data-driven orientation in innovative start-ups," European Journal of Innovation Management, Emerald Group Publishing Limited, vol. 25(6), pages 452-478, December.
    • Handle: RePEc:eme:ejimpp:ejim-04-2021-0206
    DOI: 10.1108/EJIM-04-2021-0206
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/EJIM-04-2021-0206/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: no
    File URL: https://www.emerald.com/insight/content/doi/10.1108/EJIM-04-2021-0206/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: no
    File URL: https://libkey.io/10.1108/EJIM-04-2021-0206?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:ejimpp:ejim-04-2021-0206. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.