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How do human relationships change in the digital environment after COVID-19 pandemic? The road towards agility

Author

Listed:
  • Paola Bellis
  • Daniel Trabucchi
  • Tommaso Buganza
  • Roberto Verganti

Abstract

Purpose - The coronavirus disease 2019 (COVID-19) pandemic has led to a global digitalization of organizational activities: the pandemic forced people and organizations to profoundly review values, purposes and norms. However, the research on how digital technologies impact human relationships and interactions at work results fragmented. Still, the importance of understanding which behaviors and norms enhance social interactions and organizational performances in digital environments remains critical, especially after COVID-19 advent. Therefore, this study explores how human relationships change in a wholly digital environment and what to expect for the new normal. Design/methodology/approach - The study first explores the research gap through a systematic literature review to clearly understand what emerged so far. Second, through semi-structured interviews and a focus group, an empirical analysis was conducted. Findings - Findings suggest that both work and emotional dimensions are crucial to nurturing human relationships in a digital environment. More precisely, the study unveils the need for innovative leaders to review their approaches to communication and the work experience and consider the emotional dimension in terms of community purpose and individual well-being, while identifying rituals as an overlapping tool. Finally, the authors propose a parallelism between these results and the agile revolution to inspire leaders to rethink their leadership and behaviors getting closer to the agile approach, which may represent a valuable way to rethink human relations in our professional environment. Originality/value - The paper sheds light on an ongoing phenomenon that touches the lives of each organizational actor. The two-step structure hopes to provide both a structured base of the knowledge developed to date, proposing a systematic view of what has been studied since the outbreak of the pandemic to date and to provide insights for future developments.

Suggested Citation

  • Paola Bellis & Daniel Trabucchi & Tommaso Buganza & Roberto Verganti, 2022. "How do human relationships change in the digital environment after COVID-19 pandemic? The road towards agility," European Journal of Innovation Management, Emerald Group Publishing Limited, vol. 25(6), pages 821-849, June.
  • Handle: RePEc:eme:ejimpp:ejim-02-2022-0093
    DOI: 10.1108/EJIM-02-2022-0093
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    Cited by:

    1. Stefano Magistretti & Daniel Trabucchi, 2025. "Agile-as-a-tool and agile-as-a-culture: a comprehensive review of agile approaches adopting contingency and configuration theories," Review of Managerial Science, Springer, vol. 19(1), pages 223-253, January.

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