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The relationship among modularity, functional coordination, and mass customization

Author

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  • Sohel Ahmad
  • Roger G. Schroeder
  • Debasish N. Mallick

Abstract

Purpose - The purpose of this paper is to investigate how product modularity (PM) is related to mass customization (MC) capability and plant competitiveness. Design/methodology/approach - The paper tests hypothesized relationships using structural equation modeling with an international dataset. Findings - PM is not directly related to plant competitiveness. Inter‐functional design coordination (IDC) is found to be critical in fostering plant competitiveness. Practical implications - Managers need to put IDC mechanisms in place to foster MC capabilities and, thereby, enhance plant competitiveness. Originality/value - While the existing literature mostly argues for a direct relationship between PM and competitiveness, the paper shows that IDC and MC capability are crucial intervening variables in this relationship.

Suggested Citation

  • Sohel Ahmad & Roger G. Schroeder & Debasish N. Mallick, 2010. "The relationship among modularity, functional coordination, and mass customization," European Journal of Innovation Management, Emerald Group Publishing Limited, vol. 13(1), pages 46-61, January.
    • Handle: RePEc:eme:ejimpp:14601061011013221
    DOI: 10.1108/14601061011013221
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    Cited by:

    1. Mosayebi, Mohsen & Fathi, Michel & Hedayati, Mehrnaz Khalaj & Ivanov, Dmitry, 2024. "Time-to-Adapt (TTA)," International Journal of Production Economics, Elsevier, vol. 278(C).

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