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Social cognitive theory in technological innovations

Author

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  • Vanessa Ratten
  • Hamish Ratten

Abstract

Purpose - The aim of this paper is to understand the behavior that Australian youths have towards wireless application protocol (WAP) banking. Design/methodology/approach - This paper is based on a quantitative study of the youth market in Australia. Social cognitive theory is utilized to support a conceptual model that is empirically tested. Findings - The major finding from the research is that the conceptual model is partially supported which indicates the immaturity of WAP technology. Originality/value - Social cognitive theory provides a useful explanation for youth's intentions to use WAP technology in the banking industry. The youth market is an early adopter of technology that presents a good indicator of future market potential.

Suggested Citation

  • Vanessa Ratten & Hamish Ratten, 2007. "Social cognitive theory in technological innovations," European Journal of Innovation Management, Emerald Group Publishing Limited, vol. 10(1), pages 90-108, January.
    • Handle: RePEc:eme:ejimpp:14601060710720564
    DOI: 10.1108/14601060710720564
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