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Adoption of behaviour: predicting success for major innovations

Author

Listed:
  • David J. Langley
  • Nico Pals
  • J. Roland Ortt

Abstract

Purpose - The goal of this article is to show that memetics is particularly useful to predict the adoption of major innovations. Design/methodology/approach - Describes how TNO Telecom, an applied research institute in The Netherlands, adopted the theory of memetics to develop an instrument that predicts the adoption of major innovations. Explains and defines relevant aspects of this focus. Findings - Initial results are encouraging and suggest that the approach may provide qualitatively better results than the existing methods when applied to major innovations. Originality/value - Describes for the first time how the theory of memetics can be used to gain a real insight into the market adoption of major innovations as well as to focus and optimise product development.

Suggested Citation

  • David J. Langley & Nico Pals & J. Roland Ortt, 2005. "Adoption of behaviour: predicting success for major innovations," European Journal of Innovation Management, Emerald Group Publishing Limited, vol. 8(1), pages 56-78, March.
    • Handle: RePEc:eme:ejimpp:14601060510578574
    DOI: 10.1108/14601060510578574
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    Cited by:

    1. Abdul-Hameed Adeola SULAIMON & Chinenye Anthonia ONYEMAOBI & Christopher Idemudia EBEGBETALE & Taofeek Olalekan GBADAMOSI & Oladimeji Charles FAJIMOLU, 2024. "Impact of Organisational Innovation on Sustainable Competitive Advantage of Manufacturing Firms in Lagos State, Nigeria," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(3), pages 507-524, October.

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