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Can online social interaction improve the digital finance participation of rural households?

Author

Listed:
  • Jing He
  • Qinghai Li

Abstract

Purpose - Digital finance is a promising way to realize inclusive finance. However, the determinants of digital finance participation are largely unknown. This study aims to analyze the interface between social interaction and the digital finance participation of rural households and explore potential channels of social interaction to help them access digital finance. Design/methodology/approach - Using rural household survey data from China in 2017, employing the probit, ordered probit and count model, this study assesses the relationship between social interaction and digital finance. Findings - The authors find that active online social interaction of rural households promotes digital finance participation, which also increases the depth and breadth of digital finance usage. Meanwhile, the role of traditional offline social interaction is insignificant. Contextual interaction is the channel through which online social interaction influences digital finance participation. Moreover, word-of-mouth, common topic pleasure and social norms in endogenous interactions are irrelevant. In addition, the role of online social interaction complements offline social interaction at promoting digital finance participation. Originality/value - This study contributes to the understanding of digital finance by investigating the possible channels by which social interaction influences digital finance participation and highlight an important channel–contextual interaction, especially for online social interaction. This study expands the content of social interaction from traditional offline social interaction to online social interaction to evaluate the interface between social interaction and financial behavior more comprehensively.

Suggested Citation

  • Jing He & Qinghai Li, 2020. "Can online social interaction improve the digital finance participation of rural households?," China Agricultural Economic Review, Emerald Group Publishing Limited, vol. 12(2), pages 295-313, April.
    • Handle: RePEc:eme:caerpp:caer-11-2019-0213
    DOI: 10.1108/CAER-11-2019-0213
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    Citations

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    Cited by:

    1. Ivana Olecká & Ludmila Trochtová & Jiří Pospíšil & Helena Pospíšilová, 2022. "Social Networking as Leisure: An Attempt to Conceptualize Liquid Leisure," Sustainability, MDPI, vol. 14(9), pages 1-20, May.
    2. Zhao, Chunkai & Wang, Yuhang & Ge, Zhenyu, 2023. "Is digital finance environmentally friendly in China? Evidence from shared-bike trips," Transport Policy, Elsevier, vol. 138(C), pages 129-143.
    3. Xiao Qian Wu & Ching Seng Yap & Poh Ling Ho, 2022. "Use of Digital Finance Platforms for Personal Finance Management in Rural China: Antecedents and Consequences," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 20(1), pages 1-22, January.
    4. Juan Luo & Bao-zhen Li, 2022. "Impact of Digital Financial Inclusion on Consumption Inequality in China," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 163(2), pages 529-553, September.
    5. Hua Guo & Fan Gu & Yanling Peng & Xin Deng & Lili Guo, 2022. "Does Digital Inclusive Finance Effectively Promote Agricultural Green Development?—A Case Study of China," IJERPH, MDPI, vol. 19(12), pages 1-17, June.
    6. Kun Song & Yu Tang & Dungang Zang & Hua Guo & Wenting Kong, 2022. "Does Digital Finance Increase Relatively Large-Scale Farmers’ Agricultural Income through the Allocation of Production Factors? Evidence from China," Agriculture, MDPI, vol. 12(11), pages 1-15, November.
    7. Baozhen Chen & Jinzheng Ren, 2022. "Does the Adoption of Digital Payment Improve the Financial Availability of Farmer Households? Evidence from China," Agriculture, MDPI, vol. 12(9), pages 1-20, September.
    8. Wenyan, Huang & Gooi, Leong-Mow, 2023. "Social support and household stock market participation," Economics Letters, Elsevier, vol. 233(C).

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