IDEAS home Printed from https://ideas.repec.org/a/eme/caerpp/caer-06-2016-0091.html
   My bibliography  Save this article

How the new media impacts rural development in China: an empirical study

Author

Listed:
  • Dong Zhou
  • Benqian Li

Abstract

Purpose - The purpose of this paper is to study a new pathway out of poverty for rural areas through cultivating non-farm employment: the new media utilization. Design/methodology/approach - The authors utilize two waves of nationwide micro survey data in China, China General Social Survey 2005 and 2013, to investigate the impacts of new media coverage on non-farm employment and earnings in rural China with the ordered probit model and instrument variables. Findings - The authors find that promotion of new media coverage can significantly enhance rural non-farm employment in China by 10-20 percent and ultimately increase earnings for rural residents. The findings provide new evidence for the new media as a potential newly emerging pathway out of poverty for rural areas. The conclusions are robust regarding a variety of controls and model specifications, evaluations with alternative measures, examinations within different subsamples, and estimations with constructed pseudo panels. Social implications - Encouragement of new media coverage in rural China not only can improve the rural non-farm employment and living standards but also can contribute toward narrowing the differences between urban and rural areas, thereby balancing regional development. Originality/value - It contributes to the existing literature through primarily empirically investigating the economic functions of new media in rural China.

Suggested Citation

  • Dong Zhou & Benqian Li, 2017. "How the new media impacts rural development in China: an empirical study," China Agricultural Economic Review, Emerald Group Publishing Limited, vol. 9(2), pages 238-254, May.
    • Handle: RePEc:eme:caerpp:caer-06-2016-0091
    DOI: 10.1108/CAER-06-2016-0091
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/CAER-06-2016-0091/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.emerald.com/insight/content/doi/10.1108/CAER-06-2016-0091/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1108/CAER-06-2016-0091?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Danyang Li & Daizo Kojima & Laping Wu & Mitsuyoshi Ando, 2024. "Impact of rural households' digital ability on their production efficiency in China," Agribusiness, John Wiley & Sons, Ltd., vol. 40(1), pages 139-160, January.
    2. Qing Wang & Xingyu Xia & Sai Lan & Miao Li, 2023. "Rural digital infrastructure and labor market: Evidence from universal telecommunication service," Asian Economic Journal, East Asian Economic Association, vol. 37(3), pages 293-325, September.
    3. Zhou, Di & Zha, Fangjing & Qiu, Wenyan & Zhang, Xiaoru, 2024. "Does digital literacy reduce the risk of returning to poverty? Evidence from China," Telecommunications Policy, Elsevier, vol. 48(6).
    4. Xiang Li & Hyukku Lee, 2022. "An Analysis on the Determining Factors of Farmers’ Land-Scale Management: Empirical Analysis Based on the Micro-Perspective of Farmers in China," Land, MDPI, vol. 11(8), pages 1-15, August.
    5. Zheng Cai & Shengsheng Li & Di Cheng, 2023. "Has Digital Village Construction Improved Rural Family Resilience in China? Evidence Based on China Household Finance Survey," Sustainability, MDPI, vol. 15(11), pages 1-20, May.
    6. Hongzhang Xu & Jamie Pittock & Katherine A. Daniell, 2021. "China: A New Trajectory Prioritizing Rural Rather Than Urban Development?," Land, MDPI, vol. 10(5), pages 1-29, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:caerpp:caer-06-2016-0091. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.