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The Renaissance of Outdoor Advertising: From Harlem to Hong Kong

Author

Listed:
  • Tomas A. Lopez‐Pumarejo
  • Myles Bassell

Abstract

Keywords: Billboards, Hong Kong, Advertising, Harlem, Technology, China

Suggested Citation

  • Tomas A. Lopez‐Pumarejo & Myles Bassell, 2009. "The Renaissance of Outdoor Advertising: From Harlem to Hong Kong," American Journal of Business, Emerald Group Publishing Limited, vol. 24(2), pages 33-40, October.
    • Handle: RePEc:eme:ajbpps:v:24:y:2009:i:2:p:33-40
    DOI: 10.1108/19355181200900009
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    Citations

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    Cited by:

    1. Lihua Quan & Insu Hong & Taejun Lee & Changsok Yoo, 2024. "Estimating the Social Value of Digital Signage Landmarks as Sustainable Tourist Attractions," Sustainability, MDPI, vol. 16(4), pages 1-16, February.
    2. Sunhilde Cuc & Cristina Secan, 2024. "Environmental Considerations and Sustainable Solutions for Outdoor Advertising Banners," Sustainability, MDPI, vol. 16(13), pages 1-16, June.
    3. Kniazeva, Maria & Babicheva, Eva, 2017. "(Un)saving face, or the designer face as a new consumer commodity," Journal of Business Research, Elsevier, vol. 74(C), pages 143-148.

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