IDEAS home Printed from https://ideas.repec.org/a/ejn/ejbmjr/v5y2017i2p49-59.html
   My bibliography  Save this article

Services Marketing Within Business-To-Business Context: A Content Analysis Of 1996 – 2014 Period

Author

Listed:
  • Ceren Akman Biyik

    (Dokuz Eylul University, Turkey)

Abstract

The aim of the study is to conduct a content analysis of services marketing within business-to-business context that were published between years 1996-2014. A qualitative approach was used and content analysis was conducted on 71 articles from 24 journals in this study. Firstly, thematic investigation was conducted, and then coding process was completed. According to the results of content analysis, top research topics are determined based on services marketing and business-to-business context. The findings of the study also showed the least studied topics and shed light on new research areas to the researchers in the field of services marketing and business-to-business.

Suggested Citation

  • Ceren Akman Biyik, 2017. "Services Marketing Within Business-To-Business Context: A Content Analysis Of 1996 – 2014 Period," Eurasian Journal of Business and Management, Eurasian Publications, vol. 5(2), pages 49-59.
    • Handle: RePEc:ejn:ejbmjr:v:5:y:2017:i:2:p:49-59
    as

    Download full text from publisher

    File URL: http://eurasianpublications.com/Eurasian-Journal-of-Business-and-Management/Vol.-5-No.2-2017/EJBM-6.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Money, R. Bruce, 2004. "Word-of-mouth promotion and switching behavior in Japanese and American business-to-business service clients," Journal of Business Research, Elsevier, vol. 57(3), pages 297-305, March.
    2. Rajagopal, 2012. "Customer-Centric Business Management," Palgrave Macmillan Books, in: Darwinian Fitness in the Global Marketplace, chapter 8, pages 225-252, Palgrave Macmillan.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Abdelmoety, Ziad Hassan & Aboul-Dahab, Sameh & Agag, Gomaa, 2022. "A cross cultural investigation of retailers commitment to CSR and customer citizenship behaviour: The role of ethical standard and value relevance," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    2. Hu, Miao & Chen, Jie & Chen, Qimei & He, Wei, 2020. "It pays off to be authentic: An examination of direct versus indirect brand mentions on social media," Journal of Business Research, Elsevier, vol. 117(C), pages 19-28.
    3. Milomir Vojvodic & Christian Hitz, 2018. "European Industries Customer Centricity Roadmap Stage - Business Process Management Aspect," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2018(3), pages 47-69.
    4. Stephan M. Wagner & Christian Rau & Eckhard Lindemann, 2010. "Multiple Informant Methodology: A Critical Review and Recommendations," Sociological Methods & Research, , vol. 38(4), pages 582-618, May.
    5. Man-Ching Peng & Ru-Yu Wang, 2017. "Evaluating Wedding Banquet Halls Using a Novel Multiple-Criteria Decision-Making Model," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 7(5), pages 1-2.
    6. Harrison, Robert L., 2013. "Using mixed methods designs in the Journal of Business Research, 1990–2010," Journal of Business Research, Elsevier, vol. 66(11), pages 2153-2162.
    7. Lin, Sheng-Wei, 2016. "The critical success factors for a travel application service provider evaluation and selection by travel intermediaries," Tourism Management, Elsevier, vol. 56(C), pages 126-141.
    8. Rauyruen, Papassapa & Miller, Kenneth E., 2007. "Relationship quality as a predictor of B2B customer loyalty," Journal of Business Research, Elsevier, vol. 60(1), pages 21-31, January.
    9. Lim, Weng Marc & Ahmed, Pervaiz Khalid & Ali, Md Yunus, 2022. "Giving electronic word of mouth (eWOM) as a prepurchase behavior: The case of online group buying," Journal of Business Research, Elsevier, vol. 146(C), pages 582-604.
    10. Chebat, Jean-Charles & Sirgy, M. Joseph & Grzeskowiak, Stephan, 2010. "How can shopping mall management best capture mall image?," Journal of Business Research, Elsevier, vol. 63(7), pages 735-740, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ejn:ejbmjr:v:5:y:2017:i:2:p:49-59. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Esra Barakli (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.