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Business model adaptation for realized international scaling of born-digitals

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  • Mihailova, Irina

Abstract

This study examines the process and mechanisms of realized international scaling of born-digital firms through the business model lens. In an explorative multiple-case study of Finnish firms in cultural industries, it finds that born-digital firms adapt their business models through an iterative process to achieve practically scaled operations. The research unpacks the mechanisms guiding the process of business model adaptation and highlights the role of dynamic capabilities in their employment. The findings extend existing theorizing on scaling by offering a conceptualization of realized international digital scaling and the role of the business model in its implementation.

Suggested Citation

  • Mihailova, Irina, 2023. "Business model adaptation for realized international scaling of born-digitals," Journal of World Business, Elsevier, vol. 58(2).
    • Handle: RePEc:eee:worbus:v:58:y:2023:i:2:s1090951622001080
    DOI: 10.1016/j.jwb.2022.101418
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