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Game-theoretic analysis of partner selection strategies for market entry in global supply chains

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  • Negoro, Kazuhiro
  • Matsubayashi, Nobuo

Abstract

In this study, we provide a game-theoretic analysis to investigate an entrant firm’s partner selection for offering its new product to a market, particularly to a foreign market. The entrant has either a brand advantage or technological superiority over incumbent firms. We analyze the strategic interaction between one entrant and three incumbent firms that include one major firm (or a firm offering a popular product) and two local firms (or firms offering niche products). We explore the impact of such asymmetric demand structures on the entrant’s partner selection.

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  • Negoro, Kazuhiro & Matsubayashi, Nobuo, 2021. "Game-theoretic analysis of partner selection strategies for market entry in global supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 151(C).
    • Handle: RePEc:eee:transe:v:151:y:2021:i:c:s1366554521001307
    DOI: 10.1016/j.tre.2021.102362
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    1. Wang, Min & Huang, Hongfu & Liu, Feng, 2023. "To adapt or to standardize? Cross-market green product design under parallel importation impact," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 174(C).

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