Combating copycatting in the luxury market with fighter brands
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DOI: 10.1016/j.tre.2020.102009
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Cited by:
- Wang, Yingjia & Fan, Di & Fung, Yi-Ning & Luo, Suyuan, 2022. "Consumer-to-consumer product exchanges for original fashion brands in the sharing economy: Good or bad for fashion knockoffs?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 158(C).
- Zhang, Mengyao & Gou, Qinglong & Yu, Lili & Zhang, Juzhi, 2022. "Pricing decisions for a social comparison product supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 168(C).
- Hu, Shu & Fu, Ke & Wu, Tong, 2021. "The role of consumer behavior and power structures in coping with shoddy goods," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 155(C).
- Hubert Pun & Pengwen Hou, 2022. "Combating copycatting from emerging market suppliers in global supply chains," Production and Operations Management, Production and Operations Management Society, vol. 31(8), pages 3304-3319, August.
- Saha, Subrata & Mantin, Benny & Majumder, Sani & Nielsen, Izabela, 2024. "On the interdependence of strategic inventories and new product generation introduction," International Journal of Production Economics, Elsevier, vol. 271(C).
- Gao, Sarah Yini & Lim, Wei Shi & Ye, Ziqiu, 2023. "Optimal channel strategy of luxury brands in the presence of online marketplace and copycats," European Journal of Operational Research, Elsevier, vol. 308(2), pages 709-721.
- Zhang, Qiao & Wang, Kai & Feng, Lin & Dai, Rui, 2023. "For better or worse: Impacts of information leakage by a common supplier with innovation imitation of downstream firms," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 170(C).
- Shen, Bin & Minner, Stefan & Chan, Hau-Ling & Brun, Alessandro, 2020. "Logistics and supply chain management in the luxury industry," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 143(C).
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Keywords
Brand extension; Copycat; Entry deterrence; Fighter brand; Luxury industry; Status utility;All these keywords.
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