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Marginal cost pricing of truckload services: A comparison of two approaches

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  • Powell, Warren B.

Abstract

A useful input to the pricing of truckload trucking services is the marginal benefit to the entire system of an additional load going from one region to the next. Two approaches are reviewed for estimating the marginal system benefit. The first is based on a well-known deterministic network formulation in which certain easily obtainable shadow prices provide an estimate of the marginal benefit. The second is based on a nonlinear stochastic formulation which incorporates uncertainty in demand forecasts. Each procedure is reviewed in detail and evaluated in terms of the accuracy with which the actual change in total system profit (found by increasing the demand on a link and completely reoptimizing) matches the estimated benefit.

Suggested Citation

  • Powell, Warren B., 1985. "Marginal cost pricing of truckload services: A comparison of two approaches," Transportation Research Part B: Methodological, Elsevier, vol. 19(5), pages 433-445, October.
    • Handle: RePEc:eee:transb:v:19:y:1985:i:5:p:433-445
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    Cited by:

    1. Huseyin Topaloglu & Warren Powell, 2007. "Incorporating Pricing Decisions into the Stochastic Dynamic Fleet Management Problem," Transportation Science, INFORMS, vol. 41(3), pages 281-301, August.
    2. G J King & H Topaloglu, 2007. "Incorporating the pricing decisions into the dynamic fleet management problem," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 58(8), pages 1065-1074, August.
    3. Kuyzu, Gültekin & Akyol, Çağla Gül & Ergun, Özlem & Savelsbergh, Martin, 2015. "Bid price optimization for truckload carriers in simultaneous transportation procurement auctions," Transportation Research Part B: Methodological, Elsevier, vol. 73(C), pages 34-58.
    4. Michael Haughton & Alireza Amini, 2024. "An Examination of Human Fast and Frugal Heuristic Decisions for Truckload Spot Pricing," Logistics, MDPI, vol. 8(3), pages 1-16, July.

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