IDEAS home Printed from https://ideas.repec.org/a/eee/telpol/v33yi10-11p628-641.html
   My bibliography  Save this article

Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan

Author

Listed:
  • Teng, Weichen
  • Lu, Hsi-Peng
  • Yu, Hueiju

Abstract

Given that no all new mobile telecommunications technology are accepted by the mass market, this study aims to understand the mass adoption of third-generation (3G) mobile phones that is hypothesized to comprise three consumer perceptions: new technology, new service, and new handset. Based on the theoretical framework of a consumer's decision making process, an empirical study of the mass adoption of 3G mobile phones in Taiwan was conducted. This study demonstrated that perceived utility of a new mobile service was a key factor that resulted in mass adoption. Further, it was found that perceived utility of a new handset directly stimulate consumers to purchase 3G mobile phones. Perceived risk and perceived expense are not negatively correlated with intentions as hypothesized. Moreover, perceived no need was another key factor that inhibited adoption and purchase intention.

Suggested Citation

  • Teng, Weichen & Lu, Hsi-Peng & Yu, Hueiju, 0. "Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan," Telecommunications Policy, Elsevier, vol. 33(10-11), pages 628-641, November.
    • Handle: RePEc:eee:telpol:v:33:y::i:10-11:p:628-641
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0308596109000731
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Shieh, Lon-Fon & Chang, Tien-Hsiang & Fu, Hsin-Pin & Lin, Sheng-Wei & Chen, Ying-Yen, 2014. "Analyzing the factors that affect the adoption of mobile services in Taiwan," Technological Forecasting and Social Change, Elsevier, vol. 87(C), pages 80-88.
    2. Lee, Jong-Ho & Garrett, Tony C. & Self, Donald R. & Findley Musgrove, Carolyn S. (Casey), 2012. "Expressive versus instrumental functions on technology attractiveness in the UK and Korea," Journal of Business Research, Elsevier, vol. 65(11), pages 1600-1605.
    3. Andy Fred Wali, 2018. "Customer Relationship Management and Marketing Effectiveness," Paradigm, , vol. 22(2), pages 101-124, December.
    4. Tseng, Fang-Mei & Wang, Shenq-Yuan & Hsieh, Chih-Hung & Guo, Aifang, 2014. "An integrated model for analyzing the development of the 4G telecommunications market in Taiwan," Telecommunications Policy, Elsevier, vol. 38(1), pages 14-31.
    5. Yu, Eun & Jung, Jaemin, 2018. "Towards Quadruple-Play Service: Both Individual and Household Level Analyses on Mobile Bundle," 29th European Regional ITS Conference, Trento 2018 184972, International Telecommunications Society (ITS).
    6. Wang, Yu-Yin & Wang, Yi-Shun & Lin, Tung-Ching, 2018. "Developing and validating a technology upgrade model," International Journal of Information Management, Elsevier, vol. 38(1), pages 7-26.
    7. Lim, Jinyang & Nam, Changi & Kim, Seongcheol & Rhee, Hongjai & Lee, Euehun & Lee, Hongkyu, 2012. "Forecasting 3G mobile subscription in China: A study based on stochastic frontier analysis and a Bass diffusion model," Telecommunications Policy, Elsevier, vol. 36(10), pages 858-871.
    8. Gerpott, Torsten J. & Ahmadi, Nima, 2015. "Determinants of willingness to look for separate international roaming services—An empirical study of mobile communication customers in Germany," International Journal of Information Management, Elsevier, vol. 35(2), pages 192-203.
    9. Wen-Yu Tsao, 2019. "Understanding Push and Pull Powers on Intention to Accept for 3D printer," International Journal of Human Resource Studies, Macrothink Institute, vol. 9(2), pages 299-319, December.
    10. Lee-Yun Pan & Shih-Chi Chang & Chia-Chi Sun, 2014. "A three-stage model for smart phone use antecedents," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(2), pages 1107-1115, March.
    11. Gupta, Ruchita & Jain, Karuna, 2015. "Adoption behavior of rural India for mobile telephony: A multigroup study," Telecommunications Policy, Elsevier, vol. 39(8), pages 691-704.
    12. Susmita Chatterjee & Bibek Ray Chaudhuri & Debabrata Dutta, 2019. "Determinants of Adoption of New Technology in Telecom Sector: A Structural Equation Modeling Approach," Global Business Review, International Management Institute, vol. 20(1), pages 166-178, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:telpol:v:33:y::i:10-11:p:628-641. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/30471/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.