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Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan

Author

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  • Teng, Weichen
  • Lu, Hsi-Peng
  • Yu, Hueiju

Abstract

Given that no all new mobile telecommunications technology are accepted by the mass market, this study aims to understand the mass adoption of third-generation (3G) mobile phones that is hypothesized to comprise three consumer perceptions: new technology, new service, and new handset. Based on the theoretical framework of a consumer's decision making process, an empirical study of the mass adoption of 3G mobile phones in Taiwan was conducted. This study demonstrated that perceived utility of a new mobile service was a key factor that resulted in mass adoption. Further, it was found that perceived utility of a new handset directly stimulate consumers to purchase 3G mobile phones. Perceived risk and perceived expense are not negatively correlated with intentions as hypothesized. Moreover, perceived no need was another key factor that inhibited adoption and purchase intention.

Suggested Citation

  • Teng, Weichen & Lu, Hsi-Peng & Yu, Hueiju, 0. "Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan," Telecommunications Policy, Elsevier, vol. 33(10-11), pages 628-641, November.
    • Handle: RePEc:eee:telpol:v:33:y::i:10-11:p:628-641
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    Citations

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    Cited by:

    1. Gerpott, Torsten J. & Ahmadi, Nima, 2015. "Determinants of willingness to look for separate international roaming services—An empirical study of mobile communication customers in Germany," International Journal of Information Management, Elsevier, vol. 35(2), pages 192-203.
    2. Shieh, Lon-Fon & Chang, Tien-Hsiang & Fu, Hsin-Pin & Lin, Sheng-Wei & Chen, Ying-Yen, 2014. "Analyzing the factors that affect the adoption of mobile services in Taiwan," Technological Forecasting and Social Change, Elsevier, vol. 87(C), pages 80-88.
    3. Wen-Yu Tsao, 2019. "Understanding Push and Pull Powers on Intention to Accept for 3D printer," International Journal of Human Resource Studies, Macrothink Institute, vol. 9(2), pages 299-319, December.
    4. Lee, Jong-Ho & Garrett, Tony C. & Self, Donald R. & Findley Musgrove, Carolyn S. (Casey), 2012. "Expressive versus instrumental functions on technology attractiveness in the UK and Korea," Journal of Business Research, Elsevier, vol. 65(11), pages 1600-1605.
    5. Andy Fred Wali, 2018. "Customer Relationship Management and Marketing Effectiveness," Paradigm, , vol. 22(2), pages 101-124, December.
    6. Lee-Yun Pan & Shih-Chi Chang & Chia-Chi Sun, 2014. "A three-stage model for smart phone use antecedents," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(2), pages 1107-1115, March.
    7. Tseng, Fang-Mei & Wang, Shenq-Yuan & Hsieh, Chih-Hung & Guo, Aifang, 2014. "An integrated model for analyzing the development of the 4G telecommunications market in Taiwan," Telecommunications Policy, Elsevier, vol. 38(1), pages 14-31.
    8. Yu, Eun & Jung, Jaemin, 2018. "Towards Quadruple-Play Service: Both Individual and Household Level Analyses on Mobile Bundle," 29th European Regional ITS Conference, Trento 2018 184972, International Telecommunications Society (ITS).
    9. Wang, Yu-Yin & Wang, Yi-Shun & Lin, Tung-Ching, 2018. "Developing and validating a technology upgrade model," International Journal of Information Management, Elsevier, vol. 38(1), pages 7-26.
    10. Gupta, Ruchita & Jain, Karuna, 2015. "Adoption behavior of rural India for mobile telephony: A multigroup study," Telecommunications Policy, Elsevier, vol. 39(8), pages 691-704.
    11. Susmita Chatterjee & Bibek Ray Chaudhuri & Debabrata Dutta, 2019. "Determinants of Adoption of New Technology in Telecom Sector: A Structural Equation Modeling Approach," Global Business Review, International Management Institute, vol. 20(1), pages 166-178, February.
    12. Lim, Jinyang & Nam, Changi & Kim, Seongcheol & Rhee, Hongjai & Lee, Euehun & Lee, Hongkyu, 2012. "Forecasting 3G mobile subscription in China: A study based on stochastic frontier analysis and a Bass diffusion model," Telecommunications Policy, Elsevier, vol. 36(10), pages 858-871.

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