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Farmers' adoption of digital technology and agricultural entrepreneurial willingness: Evidence from China

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  • Li, Fanghua
  • Zang, Dungang
  • Chandio, Abbas Ali
  • Yang, Dongmei
  • Jiang, Yuansheng

Abstract

Agricultural entrepreneurship significantly improves farmers' livelihoods and it also contributes toward poverty reduction. In the present study, we used the data of the China Household Finance Survey (CHFS 2019) as a sample, and empirically examined the dynamic linkages between adoption of digital technology (ADT) and farmers' agricultural entrepreneurial willingness (AEW). The findings of this study reveal that (1) the ADT significantly improved farmers' AEW by 18.5%; (2) the ADT more significantly affected the entrepreneurial willingness of farmers who live in less developed rural areas, or who preference for risk, or whose households have not been affected by major adverse events, or who belong to the rural elite; (3) digital financial participation plays a partial mediating effect of 11.7% in the effect of the ADT on farmers' AEW, with financial literacy and subjective well-being having moderating effects and reinforcing the effect of the ADT on farmers' AEW. Finally, we put forward several policy recommendations, such as narrowing the ‘three-level digital divide’, improving digital human capital, and developing digital inclusive finance to provide new ideas for farmer entrepreneurship, to enhance farmer's livelihood and to promote rural economic development.

Suggested Citation

  • Li, Fanghua & Zang, Dungang & Chandio, Abbas Ali & Yang, Dongmei & Jiang, Yuansheng, 2023. "Farmers' adoption of digital technology and agricultural entrepreneurial willingness: Evidence from China," Technology in Society, Elsevier, vol. 73(C).
    • Handle: RePEc:eee:teinso:v:73:y:2023:i:c:s0160791x23000581
    DOI: 10.1016/j.techsoc.2023.102253
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    Citations

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    Cited by:

    1. Chandio, Abbas Ali & Ozdemir, Dicle & Gokmenoglu, Korhan K. & Usman, Muhammad & Jiang, Yuansheng, 2024. "Digital agriculture for sustainable development in China: The promise of computerization," Technology in Society, Elsevier, vol. 76(C).
    2. Yonghu Zhang & Yifeng Zhang, 2024. "The Influence of Digital Literacy on the Phenomenon of Deviation between Farmers’ E-Commerce Sales Willingness and Behavior: Evidence from Rural China," Sustainability, MDPI, vol. 16(7), pages 1-22, April.
    3. Jingyi Wang & Qingning Lin & Xuebiao Zhang, 2023. "How Does Digital Economy Promote Agricultural Development? Evidence from Sub-Saharan Africa," Agriculture, MDPI, vol. 14(1), pages 1-20, December.
    4. Minghua Chen & Qinru Chu & Tengwen Zhang & Qian Li & Jianxu Liu & Woraphon Yamaka, 2023. "The Structural Causes and Trend Evolution of Imbalance and Insufficiency of Development of Digital Inclusive Finance in China," Sustainability, MDPI, vol. 15(13), pages 1-22, June.
    5. Shanhu Zhang & Jinxiu Yang & Yun Shen & Zhuoli Li, 2024. "How Do Digital Capabilities Impact the Sustained Growth of Entrepreneurial Income: Evidence from Chinese Farmer Entrepreneurs," Sustainability, MDPI, vol. 16(17), pages 1-24, August.
    6. Ziyang Zhou & Ziwei Li & Guangyan Chen & Jinpeng Zou & Mingling Du & Fang Wang, 2024. "Digital Literacy Level and Formal Credit Constraints: Probit Analysis of Farm Households’ Borrowing Behavior in China," Agriculture, MDPI, vol. 14(6), pages 1-20, May.

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