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Exploring tensions in Holocaust museums’ modes of commemoration and interaction on social media

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  • Manca, Stefania
  • Passarelli, Marcello
  • Rehm, Martin

Abstract

Digital technologies and social media platforms have been used in museum communication for over a decade now, and Holocaust museums have increasingly adopted them in their modes of commemoration and provision of educational content. Nevertheless, very limited research has been conducted into the potential of social media as new memory ecologies. In this exploratory study, we conceive social media platforms as socio-technical-ecological systems whereby users develop and engage with memory practices of the Holocaust. We adopt a networked socio-ecological approach to analyse how a sample of Holocaust museums (N = 69) develop practices of digital Holocaust memory in social media. The institutions are analysed in terms of “size” (small, medium, or large), how they differ in their attitudes towards these practices, and to what extent they circulate Holocaust memory on social media. The study adopts multiple quantitative approaches and combines the results of a survey with a set of social media metrics analysing how museums engage on Facebook, Twitter, Instagram, and YouTube in terms of generated content, interactivity, popularity, and type of content. Results show that museums have an overall positive attitude towards social media although some concerns were expressed, mostly by smaller institutions; they tend to use mostly Facebook, Instagram and YouTube, and to share educational content and information about the museum's activities. However, despite a tendency to aggregate a large number of fans and followers, especially in the case of larger institutions, interaction with users remains limited. Prospects for more interactive participation and its implications are also discussed.

Suggested Citation

  • Manca, Stefania & Passarelli, Marcello & Rehm, Martin, 2022. "Exploring tensions in Holocaust museums’ modes of commemoration and interaction on social media," Technology in Society, Elsevier, vol. 68(C).
    • Handle: RePEc:eee:teinso:v:68:y:2022:i:c:s0160791x22000306
    DOI: 10.1016/j.techsoc.2022.101889
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    References listed on IDEAS

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    1. Capriotti, Paul & Carretón, Carmen & Castillo, Antonio, 2016. "Testing the level of interactivity of institutional websites: From museums 1.0 to museums 2.0," International Journal of Information Management, Elsevier, vol. 36(1), pages 97-104.
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    3. Waeterloos, Cato & Walrave, Michel & Ponnet, Koen, 2021. "Designing and validating the Social Media Political Participation Scale: An instrument to measure political participation on social media," Technology in Society, Elsevier, vol. 64(C).
    4. Barrutia, Jose M. & Echebarria, Carmen, 2021. "Effect of the COVID-19 pandemic on public managers’ attitudes toward digital transformation," Technology in Society, Elsevier, vol. 67(C).
    5. Williams, Robin & Edge, David, 1996. "The social shaping of technology," Research Policy, Elsevier, vol. 25(6), pages 865-899, September.
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