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An analysis of factors improving technology roadmap credibility: A communications theory assessment of roadmapping processes

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  • Lee, Jung Hoon
  • Kim, Hyung-il
  • Phaal, Robert

Abstract

In recent years, many industrial firms have been able to use roadmapping as an effective process methodology for projecting future technology and for coordinating technology planning and strategy. Firms potentially realize a number of benefits in deploying technology roadmapping (TRM) processes. Roadmaps provide information identifying which new technologies will meet firms' future product demands, allowing companies to leverage R&D investments through choosing appropriately out of a range of alternative technologies. Moreover, the roadmapping process serves an important communication tool helping to bring about consensus among roadmap developers, as well as between participants brought in during the development process, who may communicate their understanding of shared corporate goals through the roadmap. However, there are few conceptual accounts or case studies have made the argument that roadmapping processes may be used effectively as communication tools. This paper, therefore, seeks to elaborate a theoretical foundation for identifying the factors that must be considered in setting up a roadmap and for analyzing the effect of these factors on technology roadmap credibility as perceived by its users. Based on the survey results of 120 different R&D units, this empirical study found that firms need to explore further how they can enable frequent interactions between the TRM development team and TRM participants. A high level of interaction will improve the credibility of a TRM, with communication channels selected by the organization also positively affecting TRM credibility.

Suggested Citation

  • Lee, Jung Hoon & Kim, Hyung-il & Phaal, Robert, 2012. "An analysis of factors improving technology roadmap credibility: A communications theory assessment of roadmapping processes," Technological Forecasting and Social Change, Elsevier, vol. 79(2), pages 263-280.
    • Handle: RePEc:eee:tefoso:v:79:y:2012:i:2:p:263-280
    DOI: 10.1016/j.techfore.2011.05.003
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    Cited by:

    1. Zhou, Xiao & Huang, Lu & Porter, Alan & Vicente-Gomila, Jose M., 2019. "Tracing the system transformations and innovation pathways of an emerging technology: Solid lipid nanoparticles," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 785-794.
    2. Chi-Yo Huang & Jih-Jeng Huang & You-Ning Chang & Yen-Chu Lin, 2021. "A Fuzzy-MOP-Based Competence Set Expansion Method for Technology Roadmap Definitions," Mathematics, MDPI, vol. 9(2), pages 1-26, January.
    3. Shankar, Ravi & Pathak, Devendra Kumar & Choudhary, Devendra, 2019. "Decarbonizing freight transportation: An integrated EFA-TISM approach to model enablers of dedicated freight corridors," Technological Forecasting and Social Change, Elsevier, vol. 143(C), pages 85-100.
    4. Acires DIAS & Jonny C. DA SILVA & Heitor H. KAGUEIAMA & Carolina R. HADDAD & Mauricio URIONA M. & Álvaro G.R. LEZANA & Dante L. JULIATTO, 2015. "Railway Industry Roadmap In The State Of Santa Catarina, Brazil," Transport Problems, Silesian University of Technology, Faculty of Transport, vol. 10(SE), pages 29-36, December.
    5. Daim, Tugrul U. & Yoon, Byung-Sung & Lindenberg, John & Grizzi, Robert & Estep, Judith & Oliver, Terry, 2018. "Strategic roadmapping of robotics technologies for the power industry: A multicriteria technology assessment," Technological Forecasting and Social Change, Elsevier, vol. 131(C), pages 49-66.
    6. Berg, S. & Wustmans, M. & Bröring, S., 2019. "Identifying first signals of emerging dominance in a technological innovation system: A novel approach based on patents," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 706-722.
    7. Hansen, Christoph & Daim, Tugrul & Ernst, Horst & Herstatt, Cornelius, 2016. "The future of rail automation: A scenario-based technology roadmap for the rail automation market," Technological Forecasting and Social Change, Elsevier, vol. 110(C), pages 196-212.
    8. Si-Nuo Li & Yi Li & Winnie Yu, 2023. "Assessing the Content Quality of Industry Technology Roadmaps," Sustainability, MDPI, vol. 15(11), pages 1-22, June.
    9. Martina Flatscher & Andreas Riel, 2015. "Innovation Driver New Production Technologies: Strategic Planning using Technology Roadmapping," Post-Print hal-01980540, HAL.
    10. Zhang, Hao & Daim, Tugrul & Zhang, Yunqiu (Peggy), 2021. "Integrating patent analysis into technology roadmapping: A latent dirichlet allocation based technology assessment and roadmapping in the field of Blockchain," Technological Forecasting and Social Change, Elsevier, vol. 167(C).

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